New wellness brand The Lair Barbershop, that is revolutionizing/redefining grooming for men.

Armed with a Bachelor's degree in Information Technology and an MBA in Technology Management with a major in Finance, Kruti Sheth set up The Lair, a barbershop in a by lane in Khar, Mumbai. The switch happened post a weekend get-away where she realised that there was a gap in the market that she could fill.

The Lair Barbershop is all set to launch in Mumbai and we would be more than happy to connect you with Kruti Sheth, Founder of The Lair. Many men have a special relationship with their barbers. Service professionals historically form unique relationships with their clients. This has been depicted across innumerable films, plays, TV episodes, etc.  – where all barriers are removed and it becomes a safe space for conversations and expressing oneself. Keeping in mind this unique connection we want to create a safe space for men to meet and freely speak their minds and hearts out.

 Listed down additional points of discussion

·         Men are becoming more aware of self-grooming, body image and hygiene and this is what has opened a plethora of opportunities for businesses

·         The Lair offers a series of blissful services for men – hot towels, pedicures, face, neck and hand massages

·         The brand’s commitment towards a highly professional modern grooming experience

·         Trend story on how beauty and emotions are no longer shunned by the “sterner” sex? / Why one must embrace self-care (no matter what sex they are) to combat the stressors of the daily hustle and bustle

·         How male grooming routine is influenced by fashion trends today and how The Lair plans to capitalize this trend

·         Debut collection The Lair in house products

·         Why The Lair is different