Wednesday 2 December 2020

National Geographic India’sSUPERFACTORIES explores the worldof theIndian snack industry with Balaji Wafers


Premiering on December 5th, 2020, the documentary profiles the machinery and manpower behind the Indian brandBalaji Wafers

December 2nd, 2020, New Delhi:National Geographic India, with its latest edition of SUPERFACTORIES,chronicles the inspiring journey of Indian entrepreneurs, Chandubhai Virani and his brothers and brings to light the inner workings of his home-grown brand Balaji Wafers. Premiering on December 5th, 2020 at 7.00 pm, the channel, in its true authentic and engaging style of storytelling, takes the viewer through the story behind the manufacturing of one of India’s popular food brand with SUPERFACTORIES: BALAJI WAFERS

A brand that started with the founder serving potato wafers at a small theatre in Rajkot, Balaji Wafers has truly come of age with its state of art manufacturing units across Gujarat and Madhya Pradesh. The documentary explores the story of Chandubhai Virani,his brothersalong with the new generation of the Virani family and the birth of the brand Balaji Wafers. It also gives an insight into themanufacturing processat factories spread across various locations and highlights how the brand is currently navigating through the pandemic by adopting new mechanisms and ensuring product availability.

“At National Geographic, our continuous endeavour is to entertain, enlighten and expand our viewer’s knowledge of the world around them through our stories and narratives. Our popular SUPERFACTORIES series was created to give viewers a deeper understanding of the functioning of high-tech factories and push the boundaries of what they already know. With this episode, we aim to take the viewers through the journey of Balaji Wafers and the methods they have adopted to stay ahead of the curve within the food industry,” said a National Geographic India spokesperson

“Balaji Wafers, today, has grown to become one of the most popular and promising Indian brands in the category today and we wanted to share our story with the audience at large. We are happy to have found in partner in National Geographicwho has captured our story and our efforts to navigate through many challenges over the years,” saidKeyur Virani, Director, Balaji Wafers.

National Geographic India’s upcoming documentary, ‘SUPERFACTORIES: BALAJI WAFERS’will premiere onDecember 5th, 2020, at 7.00 pm on National Geographic Channel India.

About National Geographic Partners

National Geographic Partners LLC (NGP), a joint venture between The Walt Disney Company and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivalled portfolio of media assets. . NGP returns 27% of the proceeds to the non-profit National Geographic Society to fund work in the areas of science, exploration, conservation and education. In India, National Geographic Channel and Nat Geo Wild are available across five languages and have a wide-ranging mix of international shows which are made local relevant and shows that are developed and created locally

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