Mumbai, 9th December,2020: ShemarooMe, India’s fastest growing OTT channel from the house of Shemaroo Entertainment Ltd, today announced its association with IntrCity RailYatri, a multi-modal intercity mobility platform. This association will help distribute ShemarooMe’s weekly vouchers to the users of IntrCity RailYatri booking tickets on their platform. The partners can expect many OTT transactions on the travel platform with such a consumer first association. ShemarooMe has been constantly innovating and partnering with like-minded brands to ensure the users have access to the varied content of ShemarooMe at the touch of a button.
ShemarooMe has been entertaining the audiences by offering authentic video content across different genres and eras. ShemarooMe is a unique platform that gives the freedom of choice to the viewers by giving them the power to pick and choose from a large bouquet of content of multi-genre and multi-regional content.
Catering to IntrCity RailYatri’s 20 million plus user base, ShemarooMe and IntrCity Railyatri both get committed revenue per month whereas users get content access for a week with ShemarooMe adding value on every ticket booking. With this partnership, travelers can now access ShemarooMe’s diverse and entertaining content portfolio.
Commenting on the association, Mr. Zubin Dubash, COO – Digital, Shemaroo Entertainment Limited, said “We are delighted to partner with IntrCity RailYatri and entertain the 20 Mn plus subscriber base of the app through our varied range of content. ShemarooMe offers Content as a Service (CAAS) to all enterprises and is committed to partner with brands to help them achieve their business objectives or address their challenges. Our association with IntrCity Railyatri will further help us enhance our offering in line with our vision.”
Adding to this, Mr. Manish Rathi, CEO, IntrCity RailYatri said, “We have always believed in the overall journey experience which goes beyond booking a train or bus ticket and our various offerings like Live Train Status, PNR status have been delivering that for the travelers. Our branded fleet “IntrCity SmartBus” has always focused on delivering great overall journey experience and entertainment on the go is a part of the same. Through our partnership, with ShemarooMe, our consumers will get access to wide range of entertainment content during their journey.”
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About ShemarooMe:
ShemarooMe is the over-the-top (OTT) video streaming app of Shemaroo Entertainment Limited, India’s leading content powerhouse. Over 57 years of being in the media and entertainment industry, Shemaroo has now evolved to be a significant player in the digital ecosystem. ShemarooMe is a comprehensive app with a diverse and exclusive content offering for an audience looking for Bollywood, Gujarati, Marathi, Devotion, Punjabi, Comedy and Kids categories. ShemarooMe also has a unique offering under Bollywood Premiere – the platform showcases World Digital Premiere of critically acclaimed Bollywood movie every Friday. ShemarooMe gives consumers the freedom to choose subscriptions from various content categories. ShemarooMe enjoys a wide acceptance in India and was recently launched in the US market along with the South East, Middle East Asia, UK and other Indian diaspora markets. Currently ShemarooMe is available across geographies, with its presence in 150 countries where consumers can download and experience the promise of endless entertainment delivered at the comfort of their homes. Consumers can download the ShemarooMe OTT app from Google Play, iOS App store and http://shemaroome.com/. ShemarooMe is also available for audiences to subscribe on Apple TV, Amazon Fire TV stick, Cloud walker TV, Mi TV, Roku amongst various other platforms.
About IntrCity RailYatri
IntrCity RailYatri is a multi-modal intercity mobility platform, based in Delhi NCR, India. The company operates "IntrCity SmartBus" fleet connecting major routes in India, integrated with their platform RailYatri, India's top online destination for inter-city train and bus travelers.
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