A collaboration to launch a Special Edition of Exclusive Handcrafted Propellers for the much-awaited sequel
The collaboration has been curated by Paramount’s licensing partner, Black White Orange
[15 Dec 2020, Mumbai, India]: Get ready for the G’s as movie merchandising is about to break the sonic barrier with a unique collaboration between Paramount Pictures’ TOP GUN franchise and WOODFEATHER, a Luxury Aviation Decor brand, that makes the finest bespoke handcrafted propellers. Flying high on the collaboration with the upcoming sequel of ‘TOP GUN’ after 35 years, WoodFeather becomes the only luxury décor brand from India to be accorded exclusive global rights by Paramount Pictures in re-defining ‘Aviation Art’. The Special Edition Top Gun line of propellers that will be launched in January 2021 are a desirable must-have for TOP GUN fans across the world. Black White Orange, Paramount’s licensing arm, has curated the collaboration between the 2 companies.
WoodFeather will be revealing the four exclusive TOP GUN Special Edition designs in early January, each of which are inspired by the movie and its characters. Given that each of these luxury decor pieces are handcrafted from solid wood and take several weeks to make, the company will be producing limited stocks for worldwide sale exclusively on their website www.woodfeather.com. Closer to the movie’s release in July 2021, WoodFeather plans to launch an ultra-premium ‘Limited Edition’ Collectors design featuring a handful of individually numbered pieces for global auction.
Having been recognised among India’s top product designers, WoodFeather is the only brand in the world that makes high-finish, bespoke propellers with the option of completely customising a design. Elated about this special association Akshay Sharma, Founder of WoodFeather said, “What we’re making is something that’s never been done before. An iconic film deserves iconic memorabilia and our Top Gun propellers are going to be nothing short of it. Being a die-hard Top Gun fan and a hobby pilot myself, I can promise that this something every fan is going to want to own.”
Mark Kingston, Senior Vice President, International, ViacomCBS, said, “For Top Gun: Maverick, we were looking for a unique aviation memorabilia that will be appreciated worldwide, given the global appeal of the film. In WoodFeather we have found a unique creator of premium handcrafted propellers, which will find a place of pride in the homes and offices of the movie fans as well as aviation enthusiasts.”
Adds Mitali Desai, Co-Founder & COO at Black White Orange, “For an iconic film like Top Gun Maverick, it was imperative for us to find innovative categories and partners who would do justice to the brand. WoodFeather is a prime example of both. Their propellers are premium, fascinating and an asset that a Top Gun fan would love to take home! We can’t wait for aviation buffs to get their hands on one of these.”
Top Gun Maverick is slated for worldwide release in July 2021.
For the latest updates on the product’s reveal and launch dates follow the brand’s verified social media pages:
Instagram: @wood_feather
Facebook: /woodfeather
Twitter: @thewoodfeather
These special edition propellers will be available exclusively on woodfeather.com
Watch the announcement video on https://youtu.be/YAkq2UegTV0
ABOUT WOODFEATHER®
WoodFeather is a brand synonymous with exquisite aviation décor. A first of its kind, founded by Akshay Sharma, the brand is inspired by his own passion for flying. WoodFeather was founded in 2015 with the dream of every home having a propeller, which has a story to tell. Each of the brand’s pieces are carved from a solid log of vintage wood and are entirely handcrafted by artisans. What makes WoodFeather propellers special is that each design has an inspiration, which translates into the underlying design theory for the piece.
WoodFeather’s collections are sought after by aviation enthusiasts and luxury homeowners alike. The brand’s clientele not just includes pilots and aviation geeks but also several celebrities and industrialists that have chosen to embellish their walls with these exquisite pieces of aviation art. With a unique character, superlative design and high finish, WoodFeather today is the only brand in the world making designer and custom wooden propellers for décor. https://www.woodfeather.com
ABOUT PARAMOUNT PICTURES CORPORATION
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB) (NASDAQ: VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, and Paramount Players. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
ABOUT BLACK WHITE ORANGE BRANDS PVT LTD:
Black White Orange is one of India’s leading brand solutions companies. Established in 2015, the company is a ‘one stop shop’ for brand owners looking for licensing partnerships or to maximize brand opportunities. BWO works closely with partners on - brand strategy, content, sales, creative and product development, distribution and retail, brand collaborations, legal, compliance and collections. BWO today represents some of the biggest Indian and Global brands including the NBCUniversal & Dreamworks’ portfolio [Minions, Jurassic World, Fast & Furious, Jaws, Kung Fu Panda, Shrek, Madagascar, Trolls & more], Discovery Inc. [Discovery Adventures & Animal Planet], Hasbro Inc [My Little Pony, Nerf, Transformers, Monopoly, GI Joe, Play Doh], SS Rajamouli’s Baahubali, Endemol Shine’s Mr Bean, Sony YAY!, TOEI Animation’s DragonBallz, Kolkata Knight Riders, Paramount Pictures [The Godfather, Top Gun & other classics], King Features [Popeye, Phantom, Betty Boop], MGM [Rocky, Pink Panther] and U.S.-based design house & licensing company bCreative.
BWO also runs a separate ‘Creative Studio’, that provides design solutions including product and packaging, styleguides, graphics, brand identities, retail concepts & more. More on www.blackwhiteorange.in / Twitter: @BWOBrands / Facebook: BlackWhiteOrange / Instagram: @BWOBrands
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