Zing TV launches its newest season of Pyaar Tune Kya Kiya in association with Paree

Zing TV’s Pyaar Tune Kya Kiya associates with Paree; taking an honest & progressive approach towards menstruation

December 2020, New Delhi: Zing TV launches its newest season of Pyaar Tune Kya Kiya- a show which has received immense love from the youth over the last 6 years & 10 seasons. In the new season, the show has innovatively associated with Paree, a homegrown sanitary pad brand, with an attempt to raise awareness levels on menstrual hygiene issues and reducing inhibitions among the youth, resulting in much-needed, progressive conversations on the topic.

The series beautifully captures the true sentiments of the protagonists having a candid conversation on periods and understanding the physical and mental discomfort of heavy flow, cramps and PMS she endures. Whether it is an interaction between two girl-friends where one advises the other to use Paree Sanitary Pads for her heavy flow or between a girl and boy where the boy buys Paree Sanitary Pads for the girl and becomes an active part of the period conversation, the whole environment depicts the progressive outlook and approach towards the periods.

Welcoming Paree on the show, Ashish Sehgal, Chief Growth officer, ZEEL said, “We are delighted to associate with Paree for this season of Zing's flagship property - Pyaar Tune Kya Kiya - a show which has received immense love from the youth over the last 6 years & 10 seasons. This association attempts at raising awareness levels on menstrual hygiene issues and reducing inhibitions among the youth, resulting in much-needed, progressive conversations on the topic and is a great example of the value that Zee delivers through its unmatched customer centric solutions."

“Pyaar Tune Kya Kiya is a show that is attuned to the pulse of the young generation. Similarly, we at Paree understand the many avatars of modern Indian woman and bring products that make a positive difference in her life.  So, this association is a coming together of  two such voices to present a progressive take on menstruation.” said Sahil Dharia, Founder and CEO, Paree.

Pyaar Tune Kya Kiya is undoubtedly popular amongst the youth and provides a perfect platform for Paree to talk about the menstrual issues faced by women. The show is a 15-episode show, where Paree has been integrated in 5 episodes with different love story. Each episode is a one-hour duration airing every Saturday 7pm on ZING