Kia India introduces an industry-first ‘Satisfaction Guarantee Scheme’ for the Carnival

Buyers will be eligible to return the vehicle if not satisfied within the first 30 days of purchase, recovering 95% of the cost incurred

New Delhi, May 26, 2021: Kia India, a wholly-owned subsidiary of Kia Corporation has rolled out the ‘Satisfaction Guarantee Scheme’ offer for the new buyers of its extravagant MPV – Carnival, across India. Under this industry-first initiative, private owners of the luxurious car can return the vehicle if they are not pleased with the car within the first 30 days of its purchase. The company has introduced this one-of-a-kind initiative, which allows buyers to avail this new offer valid on all variants of the Carnival. It will cover 95% of the ex-showroom cost and overhead cost incurred for the registration and finances, etc. of the vehicle.

Eligible customers need to ensure that the vehicle has clocked not more than 1,500 kilometers from the purchase date and is completely free of damages, failures, pending claims, to be able to return the car. Additionally, the owner's agreement for the transfer of the vehicle including all documentation & charges etc. in the name of a person will be obligatory. It will also be imperative that the vehicle is free from any HP and the NOC should be submitted from the financer's end. 

Speaking on the industry-first initiative, Mr. Tae-Jin Park, Executive Director & CSBO, Kia India, said, “Last month, we introduced our new brand purpose of inspiring consumers through products and services, and their experiences with the brand. The ‘Satisfaction Guarantee Scheme’ is the first step to bring this purpose to life and is designed to offer a differentiated Kia ownership experience to our customers, prioritizing their peace of mind during these testing times. The growing popularity of our class-leading MPV has been extremely encouraging for us and this initiative aims to enhance customer belief in Kia Carnival even further.”

Introduced at the Auto Expo 2020, Kia set new standards in the Indian automobile industry by creating a brand-new segment with the Carnival. While the MPV segment has been gaining popularity over the last decade, the Carnival, in just a year’s time, has witnessed tremendous success with sales of over 6,200 units. The extravagant Kia Carnival is a perfect blend of style and practicality, offering best-in-class safety, comfort and refinement for occupants. Offered in three exuberant trims – Premium, Prestige and Limousine with multiple seating configurations of 7, 8 and 9, the Carnival offers a never-before combination of sheer extravagance and amazing performance. The Limousine Variant has been a customer favorite since its introduction, contributing 60% to the overall Carnival sales. Aimed at the young-at-heart aspiring audience, the interiors of the Carnival are inspired by first-class air travel cabins with their elegant individual seats, superior ambience, interior appointments, and multiple seating configurations. Despite its generous dimensions, the Carnival is practical and extremely easy to maneuver on Indian roads.

Being India’s youngest automobile disruptor, Kia India has set an example of many firsts in the automobile industry and has achieved several milestones in a very short period. As the first in the industry to launch the ‘Satisfaction Guarantee Scheme’ for its customers, Kia has yet again set an example of its unmatched customer-centric approach. Kia has emerged as a household name in India with advanced technology and bold design offerings and is constantly innovating to match the ever-changing needs of the new-age customers with a focus on revolutionizing customer experience. 

Kia India – about us

In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an annual production capacity of approximately 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more. Till date, Kia India has launched three vehicles for Indian market – the Seltos, the Carnival and the Sonet; and has become the youngest brand to be the 4^th largest automaker in India with class-leading product offering, service quality and reliability. Kia India became the fastest automaker to reach the historic milestone of registering 2.5 lakh unit sales in just over one and half years of its operation. Kia is leading the connected car evolution in India and with over 1.4 lakh cars on Indian roads; it is the connected SUV Leader. The brand has a widespread network of 300 customer touchpoints and is focussed on strengthening its footprints across the country.

Kia Corporation – about us

Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company's brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

 

For more information, visit the Kia Global Media Center at www.kianewscenter.com