- The logo, featuring a plus sign, signifies the addition of new value propositions to Aakash students following the integration with BYJU’S
Mumbai, 7th July, 2021: Aakash Educational Services Limited (AESL), the national leader in test preparatory services, now a part of BYJU’S, the world’s leading education technology company has unveiled its new logo that signifies the value addition it brings to its students, leveraging BYJU’S tech prowess. Featuring the two brand names, and a plus symbol, the logo also symbolizes the synergy of their collaboration.
Aakash and BYJU’S complementary strengths will enable them to build capabilities, create engaging and personalized learning programs. The future of learning is hybrid and this union will bring together the best of offline and online learning, as both the brands combine their expertise to create an impactful experience for students.
Commenting on the new logo, Mr. Aakash Chaudhry, Managing Director, Aakash Educational Services Ltd, said, “The seamless merger of Aakash with BYJU’S could not have come at a better time for the education sector as the hybrid model of learning has become the need of the hour both for the quality and the continuity of education. Our new logo has everything to do with ‘plus’, representing the sign of value addition to our respective brands as well as to our customers, who are our community of students. It also highlights our shared vision to create a new value proposition for the student community and boost the learning ecosystem.”
"Our collective expertise in pedagogy, content, and technology has enabled us to build an omnichannel learning offering that will transform test-prep experience for students," said Mr Byju Raveendran, Founder & CEO, BYJU'S.
In April 2021, BYJU’S acquired AESL that gave birth to India’s largest digitally enabled, omni-channel test preparation services company. Based on the complementary strengths of BYJU’S, AESL continues to build capabilities and create engaging, personalised learning programs that bring the best of offline and online learning. Aakash is exploring ways to transform student experiences by steering innovative and digitally-enabled learning solutions.
About Aakash Educational Services Limited (AESL)
Aakash Educational Services Limited (AESL) provides comprehensive test preparatory services for students preparing for Medical (NEET) and Engineering Entrance Examinations (JEE), School/Board Exams and Competitive Exams such as NTSE, KVPY, and Olympiads. The “Aakash” brand is associated with quality coaching and a proven student selection track record in various Medical (NEET) and JEE/Engineering Entrance Examinations, Scholarship exams & Olympiads.
With over 33 years of operational experience in the test preparatory industry, the company has a large number of selections in Medical & Engineering Entrance Exams and several Foundation level Scholarship exams/Olympiads, a pan India network of 200+ Aakash Centers (including franchisee), and an annual student count of more than 250,000.
The Aakash group has investment from Think & Learn Pvt Ltd (BYJU'S) as well as by world's largest Private Equity firm Blackstone.
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