● Sold a total of 97,034 units of Seltos, Sonet and Carnival in H1, 2021
New Delhi, July 1, 2021: Kia India, a wholly-owned subsidiary of Kia Corporation, recorded sales of 15,015 units in June 2021, registering over 106% Y-o-Y growth. The brand sold 8,549, 5,963 and 503 units of the Seltos, Sonet and Carnival respectively. A healthy 36% M-o-M growth indicated an improved customer sentiment after an ease in the lockdown curbs across the country.
Commenting on the sales performance, Mr. Tae-Jin Park, Chief Sales and Business Strategy Officer, Kia India said, “The last few weeks have shown signs of improved customer sentiment, and we continue to be optimistic about the future. The brand stays focused on providing the highest level of personalised customer experience and plans to strengthen the digital ecosystem with industry-first initiatives like Digi-connect. We, however, remain cognizant of the ongoing situation and are reviewing our operations week-on-week, evaluating measures to meet the demand for our vehicles.”
The second half of CY 2021 looks optimistic for Kia India as it rides on the healthy performance in the first half of the year. Between January to June 2021, the brand sold close to 1,00,000 units of vehicles in the domestic market. Kia’s first product in the India market– Seltos, continued its dominance in the overall sales contributing over 50%, selling close to 50,000 units. Not far behind, the Sonet registered close to 46,000 units of sales, contributing almost over 47% in Kia’s overall domestic dispatches.
Kia will continue to digitize its customer experience to redefine the entire mobility ecosystem, and network expansion with futuristic mobility services. With the growing interest towards the brand in smaller towns and rural areas, network expansion remains a crucial part of its strategies. Kia has already expanded its network to 300 touchpoints across the country and has robust plans to foray further into Tier IV and up-country markets to connect with customers even in the remotest parts of India.
Kia India – about us
In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an annual production capacity of approximately 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more. Till date, Kia India has launched three vehicles for Indian market – the Seltos, the Carnival and the Sonet; and has become the youngest brand to be the 4th largest automaker in India with class-leading product offering, service quality and reliability. Kia India became the fastest automaker to reach the historic milestone of registering 2.5 lakh unit sales in just over one and half years of its operation. Kia is leading the connected car evolution in India and with over 1.4 lakh cars on Indian roads, it is the connected SUV Leader. The brand has a widespread network of 300 customer touchpoints and is focussed on strengthening its footprints across the country
Kia Corporation – about us
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company's brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.
For more information, visit the Kia Global Media Center at www.kianewscenter.com
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