Nykaa brings you All That You Love

 

Nykaa brings you All That You Love

~ The latest campaign film featuring Janhvi Kapoor celebrates every woman’s unparalleled love for beauty ~

23^rd June 2021: Nykaa, the country’s leading beauty and fashion destination, today released a new campaign with Janhvi Kapoor- brand ambassador, Nykaa Beauty. Titled “All that you love”, the campaign highlights the unapologetic relationship every Nykaa woman has with her beauty products, while also tipping a hat to the brand’s own relationship with consumers. Having played a pivotal role in driving the beauty aspirations of Indian women over the years, Nykaa has become a trusted partner and a source of joy for women across the country to discover and access all that they love, at the click of a button!

Featuring a playful conversation between Janhvi and her partner, the film hits all the right notes of flirtatious banter while establishing a simple fact- women love being beautiful and their relationship with beauty products goes deeper than one can imagine! From make-up to skincare, when it comes to making themselves look beautiful, women truly enjoy every bit of the process, and the resulting delight keeps them looking for the next best beauty product to add to their collection. In line with this insight, the brand invites women to play, explore & experiment with Nykaa and unabashedly claim all that they love, no matter what stage of the beauty journey they’re at.

The charm of the film lies in its relatability for every woman who has had to justify her indulgences or her disproportionate attention to her ever-expanding beauty closet. The categories of products that Nykaa Beauty offers to consumers – blush, lipstick, kohl, mascara, sheet masks and more, make an unmissable appearance in the film - showing the small yet significant role they play in elevating moments in the protagonist’s life. That a woman’s love can be directed just as fervently towards herself, and her beauty products is an idea that the film invites the viewer to embrace.

The All That You Love film and campaign are built on Nykaa’s inherent understanding of the beauty needs and ambitions of women and are a celebration of their passion for all things beauty. Commenting on the campaign launch, Shalini Raghavan, Group CMO, Nykaa, said “At Nykaa, a shared love for beauty has underpinned our relationship with consumers. By listening to them closely and consistently bringing their beauty desires to their doorstep, we have become a much-loved part of their lives and we greatly value this position. With our All that you love campaign we want to acknowledge their emotional connection with us and invite many more women to experience the joy of discovering Nykaa’s limitless world of beauty that cuts across categories and choices.”

The campaign will debut on Nykaa’s social channels- YouTube & Instagram on 23rd June (today) and will be further amplified across digital and mainline media.

Main film: https://youtu.be/Bw1JkvTSKvo

While the campaign shows Janhvi in a playful mood, we caught Janhvi off guard and got her to spill the beans on All that she loves. From her favourite beauty product to her favourite drink to her favourite cuisine, we have all her secrets-

Fashion or Beauty? Beauty always

Favourite beauty ingredient- Almond Oil

Favourite Skincare product- and Nykaa Skin Potion Facial Oil 24 k Gold for her face

Favourite cuisine- South Indian

Favourite drink- Orange Juice

Favourite lipstick- Nykaa Matte to Last in Janhvi.

Favourite eye product- Nykaa Black Magic Liquid Liner

About Nykaa

Nykaa was founded in 2012 by Indian entrepreneur Falguni Nayar with a vision of providing a carefully curated range of products for every beauty solution. Derived from the Sanskrit word ‘Nayaka’ meaning one in the spotlight, it rests on three ideals - curation, content, and convenience. Nykaa has an omnichannel model with multiple retail stores across India. The Nykaa Guarantee ensures that all products available at Nykaa are 100% authentic sourced directly from the brand or authorized distributors. Since its launch Nykaa has expanded its offering to include fashion with the multi-brand ecommerce platform Nykaa Fashion and grooming and lifestyle products for men with Nykaa Man. Through engaging and educational content and messaging on social media, emails, and the Nykaa Network community platform, Nykaa has built a community of millions of beauty and fashion enthusiasts across India. Additionally, the Nykaa Pro platform caters to all professional beauty needs with special access and offers.  

About Nykaa Beauty

Early in 2016, Nykaa identified a gap in the market for on-trend, high performing, quality driven beauty products especially curated for Indian consumers and thus launched its own consumer beauty brand. Starting with Nail Enamels as their introductory range, today Nykaa carries a large number of products across its consumer beauty brands portfolio; Nykaa Cosmetics, a complete makeup and beauty accessories brand which has a universal appeal owing to its cutting-edge product formulations & high-quality standard. Nykaa Naturals is a naturally derived ingredients focused brand that cares for your skin deeply. By expanding the product portfolio to cater to every type of skin concern from acne to anti - ageing, the brand has been successful at bringing the 'care back to skincare'. Nykaa Wanderlust is the signature Bath & Body range with offerings for both men & women. Moi By Nykaa is a collection of fine fragrances. In 2019 Nykaa collaborated with celebrated fashion designer Masaba Gupta to launch Masaba by Nykaa, a beauty line featuring lips, nails, and fragrances. In 2021, the brand launched Nykaa Hair which addresses the demand for products with natural ingredients and high-quality claims curated specifically for Indian customers. Staying true to the Nykaa ethos, the brands continue to delight and inspire its consumers by offering the high performing products & the latest trends in beauty through content across all its platforms.