Monthly Update - June 2021
Sales performance
Royal Enfield posted a sale of 43,048 motorcycles in the month of June, against the sales of 38,065 motorcycles for the same month last year.
MOTORCYCLES SALES | June | YTD | ||||
2021 | 2020 | Growth | 2020’21 | 2019'20 | Growth | |
Domestic | 35815 | 36510 | -2% | 104677 | 54939 | 91% |
Exports | 7233 | 1555 | 365% | 18,963 | 2330 | 714% |
Total | 43048 | 38065 | 13% | 123640 | 57269 | 116% |
Business Updates:
Royal Enfield announces INR 20 Cr towards India’s fight against COVID-19
Royal Enfield strengthened its commitment to aid the country’s fight against the pandemic with its initiatives focused on building long-term medical infrastructure, aiding remote and rural communities, and enabling local administrations with immediate response measures. Given the magnitude of the second wave and its subsequent impact, Royal Enfield has identified strategic medium and long-term programs that are inspired by UN’s COVID-19 response framework - Build Back Better. The brand has committed INR. 20 crores, in addition to INR. 50 crores committed last year by Eicher Group to support relief and rehabilitation efforts.
Royal Enfield is celebrating the legacy of the iconic Royal Enfield Classic with its #TimelessClassic campaign
Royal Enfield has rolled out the #TimelessClassic campaign to celebrate the spirit of Pure Motorcycling. Motorcycling enthusiasts can participate in the campaign by sharing their favorite ride and adventure memories on the Classic 350 with #TimelessClassic and tagging @royalenfield in their posts. These can be shared either in the form of a photo, a video, or a reel. The best, most passionate stories from these entries are being shared across Royal Enfield’s social media platforms, inspiring more riders to share their experiences.
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