India, 24th October 2021 – Percept Live, creators of Sunburn, Asia’s biggest electronic dance music festival, has officially announced the 15th Edition of the much awaited Sunburn Festival. Aptly themed “#Life is Calling” Sunburn Festival will present a spectacular three-day live event showcase of the best of live music and entertainment on 28, 29, 30 December 2021 at Vagator, Goa. The Festival will follow all Health and Safety Best Practices and all applicable Covid-19 Government Guidelines to ensure Fan Safety. Only Double Vaccinated guests will be permitted to attend the event.
The upcoming Sunburn Festival Goa 2021 will feature over 60 International and local artists across 3 stages. The event will also host three exclusive After Parties catering to a limited audience. Sunburn will also be partnering with several popular Clubs across India to bring “Sunburn Echo”, the live stream, to recreate the entire Sunburn Goa Festival experience across the country. “Sunburn Home” will also live stream the 3 day Festival for fans who want to enjoy the experience without leaving the comfort and safety of their homes.
“Your Safety, Our Priority” will be the guiding principle for Percept Live as it brings the best of music, fun and adventure to its fans at the live festival this year. All Government mandated Covid-19 Guidelines will be strictly adhered to, and ONLY guests who have taken 2 vaccination jabs are permitted to enter the festival. Sunburn Festival 2021 will also be a Limited Capacity event and new Entry & Exit protocols will be in place to ensure guests safe passage in and around the venue.
Percept Live has incorporated the Best Practises being followed safely and successfully for Live Events across USA and Europe and designed the same blueprint for Sunburn Goa 2021 to ensure absolute safety of Fans. The Festival Ticket purchase e-Gateway already has a rigorous Covid-19 security protocol in place. Buyers will have to compulsorily submit their address, e-mail id and contact number to receive a booking confirmation and unique booking ID. Entry Wristbands and a Festival Information Guide will be sent along with a Covid Safety Kit to the buyer’s residential address provided online. All patrons must be double vaccinated to enter the festival, and their vaccination certificates will need to be uploaded prior and will also be scanned at the festival gates along with their original Government ID verification. The entry gates will have ample entry lanes and will follow norms of social distancing. Additionally time slots will be allocated to all ticket holders to enter the festival venue to avoid any kind of over-crowding.
VVIP tables placed at key points across the venue will ensure prompt service to guests, thereby ensuring their minimal requirement to walk around the site for F&B and other necessities. Fans will be advised to wear face masks when in crowd, and provisions will be made for regular thermal scanning, hand wash and sanitizers across the Festival ground. The organizers have declared a Zero Tolerance Policy towards any guest who breaks these Covid-19 protocols.
Fans can check out the Sunburn Goa 2021 Festival layout & Safety Protocols at: https://bit.ly/
Sunburn has a Zero Tolerance Policy against drug and substance abuse. Any violation will be dealt with strictly according to the law. Sunburn is working closely with law enforcement agencies to ensure a 100% drug free festival.
Karan Singh, COO, Percept Live said, “With the vaccinations in full swing across India there is a renewed optimism and thrust on holding live events with safety being organizers main priority. While Covid-19 put a pause on life over the past 18 months, we are social beings and it’s finally time to “Live, Love, and Dance Again”. Sunburn Goa 2021 will be a Limited Capacity event following global live event best practices and all applicable guidelines. The strict measures in place will ensure safety for all our fans without taking away from the lively open-air experience of Asia’s biggest Music Festival. We cannot wait to welcome the Sunburn fans back to Goa”
Sunburn Festival Goa 2021 is Co-Presented by Magic Moments Music Studio and Kingfisher, and Co-Powered by Audio Partner boAt.
Registrations for Sunburn Festival Goa 2021 are now open on Bookmyshow.com. Limited Pre-Sale tickets for registered users will be going live on 28th October followed by the General Sale on 1st November. Ticket prices start at Rs. 6,000/- for a 3 days GA festival pass.
After a gap of one year due to the Covid-19 pandemic, Sunburn Festival 2021 is back in Goa with the catchphrase #LifeIsCalling. Last year Percept Live in consultation with the Goa Government authorities decided against organizing the on ground Festival in Goa in December, but due to an overwhelming fan request a digital edition ‘Sunburn NYE 2020’ was streamed live on 30th & 31st December 2020 on the Sunburn FB platform to a massive captive global audience. Given the close rapport that Sunburn and Goa have shared over the past 15 years, Sunburn had united with World’s No. 1 DJ DVLM and Facebook to organize a Virtual Music Fest ‘Sunburn for Goa’ on 29 August 2020 to promote Goa and raise funds for the COVID-19 relief activity for Goa. The multi-starrer musical event raised over Rs. 50 lakhs which was handed over to Chief Minister's Covid Relief Fund-Goa which was promptly utilized for efforts towards COVID-19 relief & welfare across the State of Goa.
About Sunburn
Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world.
The Sunburn Festival, Sunburn Reload, Sunburn Arena and Sunburn Campus formats have enabled a wide geographical and demographic reach pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores. Sunburn is ranked as big as Tomorrowland and Ultra Miami festival as per the IMS APAC Business Report 2014, and has won numerous awards and accolades around the globe including the WOW Awards, BW Applause Awards and Palm Expo Awards.
Sunburn is a Percept Intellectual Property. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.
About Percept Live
Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space.
Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders. IPs owned by Percept Live include Sunburn, Bollyboom, EPL (Eat Play Love), Windsong, IMS (India Model Search) and XCC (Xtreme Combat Championship).
Percept Live is a Percept company. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.
About BookMyShow
Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt Ltd, is India's leading entertainment destination and the one-stop shop for every out-of-home entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more, all accomplished at par with global standards.
BookMyShow has also built India's largest organic reviews and ratings engine for movies and has driven technology innovations, such as the m-ticket and Movie Mode, impacting tens of millions of users and the industry at large. With continued support from investors including TPG Growth, Stripes Group, SAIF Partners, Accel and Network18, BookMyShow is invested in providing the best user experience, whether on ground or online. Demonstrating category leadership, BookMyShow has grown beyond India with operations in Dubai, Indonesia, Sri Lanka and Singapore amongst others. The Mumbai-headquartered company counts Ticket Green, Eventifier, Fantain, Masti Tickets, Townscript and Burrp amongst its key investments in the sector. BookMyShow is also committed to society at large, by way of its charity initiative BookASmile, which provides entertainment experiences to the underprivileged.
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