Foley blends style and utility with its sleek #NestModularIdliTray

Foley Designs has come out with a pathbreaking design for the conventional idli tray. Its unique combination of modern minimalist design and functionality makes this tray versatile, customizable and easily stackable. Here is a case where the design ensures that one size fits all. The design brings together beauty and utility bound by simplicity in a space that is often considered mundane.

Sculpt is the first brand to recognize India’s culinary diversity, by creating products that are inspired by the vast geographical variations in our culinary habits. The first product from Sculpt – the Nest Modular Idli Tray caters specifically to the cooking needs and intricacies of preparing a South Indian breakfast dish for a modern Indian kitchen.

Foley Designs presents the world’s first modular idli tray that is simple in design, innovative and purposeful with super-compact storage and a versatile configuration that should please all users. They have assessed the problems faced by users, whether it is the size of the cooker, storage constraints, diverse cooking habits and the varying sizes of families and adopted a modular approach that will leave nobody complaining.

The trays will fit all cookers as the height can be adjusted. They can be collapsed and stacked away in a cutlery drawer. When in use the tray configurations allow the best possible steam dissipation within a cooker. The smart spacing of vertically stacked trays ensures that the messy issue of batter rising and getting stuck under trays is eliminated.

The Nest Modular Idli is bound to impress every user because of the smart design that had transformed a conventional product into a delightful customer experience. The fusion of traditional cooking with contemporary modern design makes it stand out as a piece of steel art.

Foley Designs brings a holistic perspective to any design challenge and this is clearly reflected in the thought that has gone behind designing the world’s first modular idli tray. The product offers great flexibility and ease of use when you want to enjoy your favorite South Indian breakfast.

Speaking about the idli tray, Foley Designs Founder, Michael Foley said,” We are excited about the introduction of the Nest Modular Idli Tray to the market. It is a simple innovation that challenges common place objects combining elegance with functionality. Every design that comes out of our studio has creative problem solving behind it, as we want each of our products to be unique and eminently relevant.   This is the beginning of our journey in culinary product design for homes. We are positive that this product will be loved by customers for its smart design and ease of use.”

About Foley Designs

Foley Designs is a studio that aims to bring a holistic perspective to any design challenge. Founded in 2006 by Michael Foley, Foley Designs built a core specialization in product design, augmented with capabilities in packaging, branding and environment design to create a holistic design consulting model. The studio builds multi-disciplinary teams from the onset of a project that enhances the team’s pre-emptive abilities in solving problems. The entire creative team is typically involved to enhance the width of effort for every project with a cross functional project team taking over to provide focus.

Foley Designs is able to attempt and execute diverse challenges with a strong ability to seamlessly ‘adapt’ to new categories. The studio is able to bridge design specialization overlaps allowing for a complete design experience solution. Every single member of the team is still handpicked by Michael Foley for their zeal for design, their originality of thought and their ability to use market and consumer understanding to create relevant and exciting design.