Knox Artiste Makes Valentine’s Day into "Viral-tine's Day" with #MagicMomentsFlashup

India, 17 Feb 2022: As lovers across the world make the most of the Valentine’s season and ensure their loved ones feel special, super eccentric singer & music producer Knox Artiste has released the perfect gift for fans and music lovers in Dubai, India and beyond. The #MagicMomentsFlashup released on February 14th in association with Magic Moments Music Studio and second-time collaboration with BIG 106.2 FM Dubai, UAE. It's a result of many nights of work in his bid to produce sounds for the new generation using some of the best songs that have come out of India, Europe and Africa.

Like his first viral release of #Flashup (14 Songs On 1 Beat) released in 2017 in collaboration with BIG 106.2 Dubai, UAE, this new release also features songs, drawing from Hindi, Punjab, Tamil, Spanish, and African influences. His music composition abilities come to bare in this thrilling, heartwarming, and groovy track which puts together a potpourri of a new set of 14 songs on a single beat. From Badshah's Paagal and AR Rahman's Urvashi, to Bad Bunny x Drake's MIA and Ckay's Love Nwantiti, there's no better way to spend quality time with those you love.

Some of the other songs featured are Move by Raftaar, Yaad Na Aaye by Akull, Oh Oh Jaane Jaana by Kamaal Khan, Badshah's Slow Slow, Ban Ja Rani by Guru Randhawa, Chaiyyan Chaiyyan by Sukhwinder Singh, Lover by Diljit Dosanjh, Brown Munde by AP Dhillon, Mehbooba by Kumar Sanu, and Sonu Nigam’s Dil Dooba. The synchronized rhythmic flow of notes, tones and melodies form a crescendo of beautifully accentuated mixes which not only penetrate the inner fabric of one's soul, but also triggers a wholesome reaction.

As Knox puts it, "I'm glad this song came out today because, for me, it's an expression of how much I love my fans and this is my gift to them. These songs were carefully selected to represent the different voices and complex forms of expressionism across the world, and we've been able to forge them into one rhythm. My first Flashup video was produced in 2017 and it was a huge success, and I'm sure this will be more appreciated by music lovers around the world."

The Dubai-based Delhi singer and songwriter has been a huge revelation in the Indian and global music scene ever since he delved into music some years ago. Starting out as a child disk jockey helped build his love for music and sounds as he grew in love with production and, much later, singing. Today, he has some amazing titles to his name, including his last number, Miracle released in December 2021. No wonder Knox has garnered as much as 3.7 million subscribers with more than half a billion views on his official YouTube channel till date.

Speaking on the collaboration, Chief Operating Officer of Radico Khaitan Limited, makers of Magic Moments, Amar Sinha noted that the partnership with Knox was as a result of the dynamism and resourcefulness of the artiste. " “Knox never fails to surprise us with his ideas and concepts. This is the second time we have collaborated with him on a project and we are delighted with the output. He is someone who mirrors our objective and resonates well with what our brand stands for in terms of innovation. We are certain that our audiences experienced true magic moments with his #MagicMomentesFlashup this season.” he said.

The #MagicMomentsFlashUp has been launched on several global platforms, including the primary video release on Knox’s Official YouTube Channel. Whether you're hanging out with friends, chilling with a lover or just having good food and drinks with family, this is one song you can leave on repeat all day long. 

Knox hails from New Delhi but was raised in Dubai. His music is considered "global" with very strong English, Hindi and Punjabi influences. From mash-ups and covers to original songs, Knox has slowly warmed his way into everyone's hearts.
Knox has 16 years of experience in the music scene as a Producer and Singer. He has continued to dish out amazing music on his Official YouTube Channel holding over 3.6 Million subscribers and a cumulative 250+ million organic views.
His newest number "Miracle" was released in December 2021. He also has around 100 million views on Facebook. He has launched a new flashup on 14th February and we are looking to promote that amongst relevant Indian audiences. This would primarily be through reposts on stories with swipe up links and dance reels