Times Professional Learning, Indian Institute of Management Kashipur launches Executive Certificate Programme in Product & Brand Management

The seven-month programme will enable learners to empower themselves by learning strategic concepts and developing brand strategies for products.

February 15, 2022: Times Professional Learning (TPL), under its brand The Second Wind (TimesTSW) and Indian Institute of Management (IIM) Kashipur has launched the inaugural Executive Certificate Programme in Product & Brand Management.

The seven-month programme is developed for entrepreneurs and mid-to-senior-level professionals working across varied product development and brand managerial roles to create a strategic mindset and path towards growth. It provides them with a unique understanding of product and brand management concepts like New Product Development, Go-to-Market Strategies, Brand Building etc., that will assist them in implementing and executing strategies.

The programme will empower learners to build competencies to navigate volatile market conditions and acquire skillsets like 5i Framework, Design Thinking, Metrics & Analytics, etc. The pedagogy would include lectures, case studies, project work, assignments, quizzes, term papers, etc. to be delivered by eminent faculty and experts from the industry via a state-of-the-art TPL platform through the Direct-to-Device (D2D) mode.

Executives interested in enrolling for the Executive Certificate Programme in Product & Brand Management can register on: Certification Programme in Product & Brand Management | IIM Kashipur - Times TSW

Speaking at the announcement of the programme, Sunil Sood, Chief Business Officer, Executive Education, Times Professional Learning, said, “We understand the need for upskilling of product and brand managers to build capabilities to drive their career prospects.  We are pleased to offer our learners this programme with the Indian Institute of Management Kashipur and will introduce them to modern best practices and make them future-ready.”

Prof. (Dr.) Madhurima Deb Associate Professor, Marketing Department & Programme Director, Indian Institute of Management Kashipur said, “This programme will help bridge learners with a global understanding of product management and brand management functions and help them scale in their careers. Learners will be able to leverage programme knowledge and build competencies that would assist them in developing and executing strategies successfully.”

Applicants who have completed a diploma (10+2+3), Bachelor’s Degree, or two-year master’s degree from recognized universities (UGC/AICTE/DEC/AIU/State Government) and have at least two years of work experience will be eligible for the course.