Shaadi.com pledges to bring India’s women back to the workforce

https://www.youtube.com/watch?v=KypQ6Yq_a-U

Shaadi.com, through its social arm Shaadi.org, recently launched an initiative that features Bhumi Pednekar and its founder & Shark Tank India judge, Anupam Mittal. This initiative focuses on the low female labour force participation (<20%) and pegs a large part of this problem on societal expectations from women after marriage. The campaign urges society to introspect and start conversations within the family to help bridge this gap.    

Societal norms and expectations to run domestic affairs push 50% of women out of the workforce after marriage. This drops by another 30% when they have a child. If we're able to bring only 10% more women back into the workforce, we can potentially add another 770Bn USD to our GDP in 7 years time.

“It’s not just the right thing to do, it’s also the smart thing to do, for our nation, our women, and our economy. An Equal Nation is a more powerful nation." - tweeted Anupam Mittal, Founder, Shaadi.com

The campaign has garnered over 4 million views in just 2 days starting conversations across digital platforms.

Shaadi.org intends to launch a full-fledged program to train women in areas of coding, financial literacy, English and offer placement support over the next 2 years, with an ambitious goal to bring 1 million women back to work.

About Shaadi.com

Shaadi.com, one of India's best-known brands and the world's largest matchmaking service was founded with a simple objective - to help people find togetherness. The company pioneered online matrimony in 1996 and continues to lead the category even today by going beyond matrimonial and continually investing in understanding its users. By redefining the way Indian brides and grooms meet for marriage, Shaadi.com has created a world-renowned service that has touched over 40 million lives. Amongst many other awards, Shaadi.com has been recognized as the Most Trusted Matchmaking site and is amongst the world’s 50 Most Innovative Companies, alongside companies such as Apple, Google, Facebook and Amazon. Shaadi.com has also been recognized as one of the world’s most engaging brands on social media and a breakthrough marketer.

https://www.facebook.com/shaadicom/videos/4725715977556401

https://www.instagram.com/tv/CauMq-iIOGj/?utm_source=ig_web_copy_link