15th November 2022, India: Joining forces, Marvel Studios, Black Panther and Lexus unite as the official automotive partner for the much-awaited Black Panther, Wakanda Forever. To join the ranks of the nation of Wakanda’s elite warriors led by Dora Milaje, one must possess extraordinary qualities including their choice mode of transportation too. Enter the all-new, all-electric RZ 450e, Lexus’ technologically advanced battery electric vehicle that brings another specialized trait to the Dora Milaje’s arsenal: An electrifying attitude.
Quick thinking, a spear and the all-new, very agile, 2023 Lexus RZ 450e is all you need when you’re the formidable Dora Milaje, evading a host of villainous pursuers. Marvel Studios fans and car enthusiasts can buckle up and take a ride with the squad of Wakandan warriors as Lexus debuts its marketing campaign, including a long-form video, “An Electric Future,” featuring the luxury brand’s first-ever battery electric vehicle.
Directed by Anthony Leonardi III embodying authenticity to its truest form, the visually thrilling spot finds General Okoye (played by Danai Gurira) inside the RZ 450e, as she prepares to fulfil her national duty in the unfamiliar roll of public speaker. General Okoye is joined by her fellow Dora Milaje as they embark on what becomes a car chase experience filled with spectacular jinks, explosions, and pin-point accurate vibranium spear throws.
In the thrilling piece, the stylish and powerful RZ 450e provides perfect agility for the fearless Dora Milaje to protect Wakanda against its fiercest foes. This formidable squad of women warriors navigates impending danger and take electrification to a whole new level in the luxurious, well-appointed interior of the amazingly quick and nimble Lexus RZ 450e.
Speaking on the association, Mr. Naveen Soni, President, Lexus India commented, “We are excited to once again be a part of this future-forward, powerful collaboration with Marvel Studios for the Black Panther: Wakanda Forever movie. The all-electric RZ 450e known for its authenticity, innovation and technology is a perfect fit for the franchise, and we are delighted for this much awaited movie to reach the wider audience.”
Black Panther: Wakanda Forever releases nationwide on November 11th 2022. To learn more about the Lexus journey in the Marvel world, visit: https://www.lexusindia.co.in/
About Marvel Studios’ Black Panther: Wakanda Forever
In Marvel Studios’ “Black Panther: Wakanda Forever,” Queen Ramonda (Angela Bassett), Shuri (Letitia Wright), M’Baku (Winston Duke), Okoye (Danai Gurira) and the Dora Milaje (including Florence Kasumba), fight to protect their nation from intervening world powers in the wake of King T’Challa’s death. As the Wakandans strive to embrace their next chapter,the heroes must band together with the help of War Dog Nakia (Lupita Nyong’o) and Everett Ross (Martin Freeman) and forge a new path for the kingdom of Wakanda. Introducing Tenoch Huerta as Namor, king of a hidden undersea nation, the film also stars Dominique Thorne, Michaela Coel, Mabel Cadena and Alex Livinalli. “Black Panther: Wakanda Forever,” directed by Ryan Coogler and produced by Kevin Feige and Nate Moore, opens in theaters November 2022.
About Lexus
Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2 million hybrid vehicles. Since its debut in India in March 2017, Lexus has aimed to craft a better tomorrow and redefine luxury in the world’s fastest-growing major economy. The brand strives to consistently deliver exceptional design and quality to the discerning Indian guest with a portfolio of 6 vehicles, 5 of which are self-charging hybrid electric vehicles. In 2020, Lexus’ presence in the Indian market was further strengthened with the introduction of its first locally produced model, ES 300h. A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its line-up to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide. Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.
Website: www.lexusindia.co.in
Facebook:@LexusIndia
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