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SuperBottoms, India's leading D2C brand for baby-care products has launched a one-of-its-kind Upcycled Toys range - SuperBuddies. In their endeavor towards becoming the epitome of sustainability, SuperBottoms is now upcycling the extra fabric leftover from producing their range of beloved sustainable baby essentials enabling an efficient reduction of 15% to 30% in production wastage on a yearly basis.
SuperBuddies are handmade with love from upcycled fabric and recycled poly filling. Toys are every little munchkin’s first love and first buddy that is cuddled with, chewed on, and slept with. However, most commercial toys available in the market are not necessarily safe. SuperBottoms’ toys are made with organic materials printed with Azo-free dyes, and no sharp edges in the design ensuring that precious li’l ones’ first buddies are SuperBuddies – The softest, super safe toys made for your baby, & for the Planet!
Research estimates say MORE than 1 million tonnes of textile waste ends up in landfills, in India alone.
SuperBottoms’ 100% safe, soft & sensory toys for babies are produced by employing healthy supply chain management powered by thoughtful disposing. With SuperBuddies, SuperBottoms is going above and beyond to uphold their promise to empower every possible sustainable choice. SuperBottoms is on the mission of transforming toys that are as safe for the planet as they are for the little ones.
About SuperBottoms
Founded in 2016 by Pallavi Utagi, SuperBottoms is an online-first sustainable brand of reusable cloth diapers and baby products focused on awareness and increased adoption of reusable cloth diapers in India besides the daily needs of babies & toddlers. Run by a core team of parents, 90% of whom are mothers, it’s trusted by 20 lakh+ parents. SuperBottoms UNO, its flagship product is an organic reusable diaper with the capability to stay dry all night. Made with pure cotton, it is very gentle and safe on the baby’s delicate skin. With one-size-fits-all functionality, it has a patent pending for its innovative buttoning system that enables the same diaper to be used for babies up to 3 years. A leader in the cloth diaper category in India, it’s also a bestseller on marketplaces like Amazon India
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