MAMAEARTH’S UBTAN GIVES YOU SHAADI WALA GLOW EVERYDAY THROUGH ITS LATEST TV CAMPAIGN WITH SHILPA SHETTY KUNDRA

TVC highlights the goodness of natural ingredients in the Mamaearth Ubtan Face Wash 

Link: https://youtu.be/c4Omwv-t1Uk 

February 23, 2023| Gurugram- Mamaearth, the fastest-growing FMCG brand from the House of Honasa  Consumer, launched its latest campaign, #Shaadiwaalagloweveryday, with celebrated actor and Brand  Ambassador Shilpa Shetty Kundra. The TV Commercial highlights the goodness of natural ingredients in  the Ubtan Face Wash that gives #ShaadiWalaGlowEveryday, naturally.  

Everyone desires glowing skin everyday and mostly relate to the glow they or their friends had during  their wedding Haldi ceremony. Mamaearth Ubtan Facewash has been crafted with the goodness of  natural ingredients like turmeric and saffron which are key ingredients in the haldi ceremony ubtan as  well. Hence, using Ubtan Face Wash can give you the Haldi ceremony glow, without hosting an elaborate  haldi ceremony.  

Conceptualized by Korra Worldwide, the new TVC showcases the unique proposition of Mamaearth's  Ubtan Face Wash, that gives a glow similar to the one from the Haldi ceremony during weddings. The film  captures a delightful banter at a Haldi ceremony, where the bride's radiant glow after wiping away the 

haldi catches everyone's attention. Even the younger sister of the bride is amazed by the bride's glowing  skin and is staring at her in awe. Shilpa notices this and playfully nudges the sister, asking if she also feels  like getting married after seeing the bride's glow. The sister responds by complimenting Shilpa's flawless  skin and expresses her desire to have the same glow every day without getting married. Shilpa then  reveals her secret to glowing skin - Mamaearth's Ubtan Face Wash. The film effectively communicates the  unique benefits of the product, making it a must-try for those seeking flawless and radiant skin.  

The 35 sec film closes with the ingredient benefits of Mamearth Ubtan facewash in a no-toxin proposition  giving the perfect #ShaadiWalaGlowEveryday.  

Commenting on the campaign, Ghazal Alagh, Co-Founder and CIO at MamaEarth said “Ubtan has been  treasured for generations as the secret to glowing and radiant skin. Typically used in Indian ceremonies,  such as the haldi ceremony during weddings, Ubtan has been known to detan and lend a radiant glow. For our customers to experience the Ubtan glow every day, we've taken the best of traditional Ubtan  ingredients and crafted them into a hassle-free formula in a facewash so that the benefits of Ubtan can be  achieved everyday. Our new TV commercial establishes the Ubtan range as synonymous with achieving  the ShaadiWalaGlowEveryDay, naturally with Mamaearth Ubtan Facewash. I hope this resonates with our  consumers and they choose the goodness of natural ingredients with us.”  

Gaurav Nabh, Founder & Director, Korra, said “Indian wedding preparations are incomplete without the  grand Ubtan ceremony, thanks to the radiant glow it brings to the bride and groom’s skin. Our latest work  on Mamaearth’s Ubtan Facewash is built on the same insight and answers one simple question – How do  you get this shaadi waala glow every day? The campaign features Shilpa Shetty, who’s known for her  timeless beauty and glow. We are proud of this work by Korra and are looking forward to continuing the  great work together and helping Mamaearth build a deeper connection with the consumers.” 

Mamaearth is a brand built on the principles of Honesty, Natural, and Safety, and believes that goodness  starts with the small things that each of us can do daily! The brand continues to live up to its promise of  using the best of nature, with no toxins and no harmful chemicals, while being cruelty-free and plastic  positive.