Applications for Mass Communication Programs now open at Amrita Vishwa Vidyapeetham

• The eligibility criteria for BA require a minimum of 50% in the Senior Secondary Board Examination and for MA  50% in the Undergraduate Course in any discipline
• For details login to: https://www.amrita.edu/admissions/ascom/

Mumbai, 20^th Feb 2023: Admission applications for Undergraduate (BA) and Postgraduate (MA) degree programs in Mass Communications are now open in Amrita Vishwa Vidyapeetham, Coimbatore (ranked 5^th Best Overall University by NIRF 2022).

The admission procedure for 2023-24 is a hybrid process with the following stages – submission of online application, offline entrance examination and in-person interview, seat allotment, and certificate verification. The eligibility criteria for BA demand a minimum of 50% in the Senior Secondary Board Examination and for MA  50% in the Undergraduate course in any discipline.

Candidates for the BA Mass Communication programme can submit their applications online by visiting the official admissions link https://aoap.amrita.edu/capug-23/index/ and provide all the necessary details along with the application fee. The application link for the MA Communication programme can be accessed at https://aoap.amrita.edu/cappg-23/index/ 

The BA Mass Communication and MA Communication programmes offered by the Department of  Mass Communication at Amrita University follow the UNESCO model curricula for media education following a conviction that professional standards are essential to a media system that can foster democracy, dialogue, and development. The programmes include courses in Print​ Journalism, Multimedia and Online Journalism, Photography, Television Production, Web Design and Animation, Advertising, Public Relations, Event Management and Digital Marketing Communication​. The courses are a combination of modules related to core Media and Mass Communication subjects, Humanities (related to allied disciplines such as Sociology, Anthropology, Environmental Science etc.) and Open Electives (with a focus on building social responsibility and an Indian consciousness).

To foster an industry-academia connect, the programmes have in-built Media based Projects – Online and Broadcast options (with portfolio enhancement and industry collaboration),  multi-disciplinary academic research, and one semester-long mandatory internship. Students get opportunities to showcase their skills and work with government, non-governmental , corporate and media organizations. Skill enhancement workshops, expert lectures, on-the-job training, and field visits are integrated into the pedagogy.

Detailed information related to the admission process is available at https://www.amrita.edu/admissions/ascom/ The candidates may also contact the helpline number +919442562291 (9.00 a.m. to 5.00 p.m. on working days), or e-mail their queries to ascomadmit@amrita.edu.