Radio City along with Alike.io is set to fly listeners on an all paid trip to Dubai with RJ Ginnie

With an exclusive association with the international travel group Alike.oi, Radio City becomes the first radio station in Delhi to offer listeners a free trip to Dubai with RJ Ginnie on March 15

 

India, February 27^th, 2022: Radio City, India’s largest radio network, has made waves once again by offering a one of its kind opportunity to the 5 listeners to visit Dubai on an all paid trip with RJ Ginnie on 15^th March 2023. For this campaign, Radio City has associated with an international travel group named “Alike.io”. This is the first time any radio station in Delhi is providing such an opportunity for the listeners to fly to another country free of cost.

The campaign 2023 Dubai Trip Free has been rolled out by Radio City Delhi with bursting excitement and buzz. Radio City is inviting listeners to share snippets of their travel content on social media platforms such as Instagram and Facebook using the hashtag #2023dubaitripfree or mentioning Radio City or Alike.io. To win this opportunity, listeners will have to come up with creative ideas on the best places to visit in Dubai and help RJ Ginnie craft a perfect Dubai itinerary. Listeners with the best 5 trip plans will travel to Dubai with RJ Ginnie and their travel, stay, food, and shopping will be taken care by Radio City & Alike.io. This is undoubtedly of the most innovative formats any radio station in Delhi has adopted to engage with the listeners.

Speaking about this campaign, Mr. Kartik Kalla, Chief Creative Officer, Radio City said, “I am absolutely stoked to share that ‘Radio City Delhi’ is the first FM radio station that is providing an opportunity to the 5 listeners to visit Dubai through an all-paid trip along with the most renowned radio jock of Delhi, RJ Ginnie on 15^th March 2023. To execute this unique concept, we have associated with an international travel group “Alike.io” who is making all the required arrangements to make the listeners’ travel journey the most memorable one. We are confident that by introducing such unique and exclusive campaigns, Radio City will continue to win the hearts of the listeners by providing them top notch experiences.” 

About Radio City:

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India with over two decades years of expertise in the radio industry, Radio City has consistently been the No.1 radio station in Bengaluru with 25.1% and No.2 in Mumbai with 14.6% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 26, 2022). Radio City Delhi ranks #3 with 11.9% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 26, 2022).

Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners across India covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 web-stations, through its digital interface, www.radiocity.in

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio.

Radio City has bagged over 110 awards across national and international platforms such as New York Festival, ACEF Awards, Golden Mikes Radio Advertising Awards, India Radio Forum, etc. in the recent past. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The company has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey