Wednesday 14 June 2023

Cinepolis India Introduces Three New Flavours of Summer Cooler Beverages

National, June 14, 2023 - Cinepolis, the first international cinema exhibitor in India & a world-renowned movie cinema chain is thrilled to announce the launch of three exciting new flavours of Summer Cooler beverages. As part of the Cola Cooler menu, cine-goers can now enjoy the delicious and refreshing taste of Kala Khatta, Masala Magic, and Mango Magic drinks while indulging in their favourite movies.

With the launch of the new summer menu the aim is to provide the valued patrons with a refreshing and memorable experience, perfectly complementing their cinematic journey.

Get ready to tantalize your taste buds with Cinepolis India's new summer cooler menu. It's more than just a drink; it's an invigorating celebration of the vibrant flavours that define this season. The refreshing concoctions are crafted with care, blending the lusciousness of ripe mangoes with a symphony of complementary ingredients, creating a sensory explosion that will transport you to sun-kissed beaches and tropical paradise.

These new Summer Cooler beverages are now available across all Cinepolis India cinema. Whether you are visiting the cinema to enjoy the latest blockbusters or simply seeking a refreshing break, the vibrant and invigorating drinks will enhance your cinema experience.

Taste the Kala Khatta Experience:

Quench your thirst and delight your taste buds with the vibrant and refreshing Kala Khatta Drink, the ultimate summer sensation! This beverage takes you on a journey of exciting and nostalgic Indian flavours, offering a burst of tangy goodness in every sip. The perfect balance of sweetness and tanginess, coupled with the tantalising flavour of Jamun, will transport you back to the carefree days of childhood summers.

Refreshing and Cooling, Taste the Masala Magic:

Prepare yourself for a bold and spicy adventure with the Masala Magic drink. Brace your taste buds for the burst of tamarind flavour, complemented by a secret blend of spices including cumin, black salt, ginger, and more. This unique combination adds a delightful kick to the original cola taste, creating a refreshing and sensational experience that will keep you craving for more.

Taste the Mango Magic:

Experience tropical bliss with the Mango Cooler, a tantalizing drink crafted from the goodness of fresh, juicy mangoes. This delightful concoction combines the natural sweetness of mangoes with a refreshing twist, providing the perfect beverage to cool down and quench your thirst on a hot summer day. The rich, velvety texture and the naturally sweet taste of mangoes make this drink an instant summer favourite.

"Summer is a time to create unforgettable memories, and what better way to do that than through the celebration of vibrant flavours. That is why we have added these unique coolers to our summertime beverage menu. We hope our patrons enjoy them as much as we loved creating them!” said Mr. Devang Sampat, CEO, Cinepolis India.

Indulge in the succulent sweetness of mangoes, the tangy burst of Kala Khatta, or the spicy kick of Masala Magic. Visit your nearest Cinepolis India cinema and treat yourself to these delightful Summer Cooler beverages. Cheers to the flavours of summer!

About Cinépolis India

Cinépolis India is a group company of Cinépolis and is the 1st international cinema exhibitor in India. With the vision of lighting up the movie of one’s life with smiles and unforgettable moments, Cinépolis has always aimed at offering an unmatched experience to movie patrons. This has, in turn, led to numerous innovations and the company is credited with pioneering many firsts in the exhibition industry. Cinépolis introduced the concept of luxury cinemas to the world with Cinépolis VIP. As of the end of 2022, there are 93 Cinépolis VIP cinemas running successfully globally, and more are in the pipeline. Cinépolis has also pioneered the development of a special auditorium for little kids. The Cinépolis Junior auditorium offers colourful bean bags, cushy sofas as well as lounger seating styles.  The company currently operates 436 screens in India under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis also offers a multi-benefit loyalty program ‘Club Cinépolis’, to enhance patron experience. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits.

Cinépolis India has received numerous industry accolades over the years. In 2018 Cinépolis was awarded the ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence. In 2018, Cinépolis India was also awarded the “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018. In 2019, Cinépolis won MAPIC India Most Admired Omni-Channel Retailer of the Year. In 2021, Cinépolis won IMAGES Most Admired Retailer for Tech Implementation. In 2022, Cinépolis won the best Technology Adopter of the year at Big Cine Awards, the IMAGES Most Admired Concession Counter at Movie cinema and the most Admired Omni-Channel Retailer of the Year: In-Store Technology at the India Retail Tech Awards.

No comments:

Post a Comment