●
The campaign aims to inspire
individuals to fearlessly express themselves, drawing inspiration from Taapsee
and Swiss Beauty’s strong identity and straightforward personality.
●
Whether it's the film or beauty
industry, being fearlessly yourself and not ape anyone is an act of rebellion.
●
The
campaign kicked off with the teaser ‘Taapsee vs The World’ featuring Taapsee
Pannu, which became the No.1 trending
topic for entertainment on Twitter
●
Within
5 hours of the teaser launch, #TaapseeVsTheWorld garnered 14.7 million impressions on Twitter
● On Instagram the teaser was an instant sensation, with many notable bollywood paps and entertainment channels wondering what was Taapsee upto garnering Swiss beauty a cumulative reach of 54.1M reach
Popular Indian colour cosmetics brand Swiss Beauty, started in
2013, has just launched an exciting and ground-breaking campaign, ‘For all that you are. For all that you can
be’. The campaign stars the remarkable actress and brand ambassador Taapsee
Pannu, who embodies the essence of celebrating one's unstoppable, distinctive,
and fearlessly expressive personality. In a world where conformity or toeing
the line often takes the lead, the brand aims to break barriers and unleash the
authentic and uncomplicated beauty that resides within each one of us.
Watch the video:
https://www.youtube.com/watch?v=G1v2nl2Ozyk
https://www.instagram.com/reel/Ct9UUuqIwtW/?igshid=NTc4MTIwNjQ2YQ%3D%3D
The campaign kicked off with Taapsee sharing
the teaser, 'Taapsee vs The World’, on her Instagram, which quickly gained
traction on social media and created a sensational buzz in the entertainment
industry. In just 5 hours, #TaapseeVsTheWorld
became the top trending hashtag on Twitter, garnering over 14.7 million
impressions. On Instagram the teaser was
an instant sensation, with many notable bollywood paps and entertainment
channels wondering what was Taapsee upto garnering Swiss beauty a cumulative
reach of 54.1M reach
After taking social media by storm with the
intriguing teaser, Taapsee unveiled Swiss Beauty’s innovative campaign by
posting a captivating video on Instagram. In the film, Taapsee Pannu, known for
her versatile roles and brave choices, perfectly embodies the spirit of the
brand. She fearlessly adorns different shades and colours, using makeup as a
powerful tool to express herself in the face of societal pressures. It is
emblematic of Swiss Beauty’s consumers - vocal, authentic, and defining success
on their own terms. The video highlights how the brand’s extensive range of
high-quality products empowers individuals to be who they truly are and become
who they aspire to be. From
vibrant eyeshadows to bold lip colours, a diverse range of cosmetics enables
individuals to unleash their creativity and showcase their unique
personalities. The film is expertly produced by Yellawe Production, with
the renowned cinematographer Ayananka
Bose serving as the DOP and Anish Dedhia as the Director.
Saahil Nayar,
CEO, Swiss Beauty, said,
“We believe in the power of empowerment, self-expression and
celebrating individuality. Through this campaign, we want to inspire everyone
to embrace their true selves, fearlessly express their unique beauty,
and confidently pursue their dreams. Swiss Beauty is not just a makeup brand
but a platform for empowerment and self-discovery. We are excited to embark on
this journey with Taapsee and arm individuals to be whoever they are today and
become whatever they want tomorrow.”
Taapsee Pannu remarked,
“Brands that matter are brands that have
a story to tell. Swiss Beauty is all of it & more: grew from the ground up
with a super strong aim of making makeup dependable, comfortable, yet
high-performing. I've always been drawn to products that do more than they cost,
and Swiss Beauty truly embodies this principle. Their makeup range offers a
diverse set of choices & voices that speak to the youth & almost
everyone!”
“Feels good to be
attached to the brand, and look forward to working together to set new beauty
standards that resonate with the modern outlook,” she
added.
As a part of the campaign, Swiss Beauty will
also conduct an OOH campaign to increase awareness across 25k retail
touchpoints, as well as a 360-degree social media activation throughout the
year.
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