T.A.C is aligned with MTV Roadies in its focus on resilience, adventure, determination, and overcoming challenges through overall health and well-being
T.A.C - The Ayurveda
Co., India's first and fastest-growing D2C omnichannel Ayurvedic lifestyle
brand, has announced its appointment as title sponsor for the famed,
youth-focused show, MTV Roadies.
The mass premium brand
that brings ‘Bharat Ka Ayurveda for the Young & Restless’, is
well-positioned to be the title sponsor for MTV Roadies, a powerful platform
that inspires Gen Z and millennials – the changemakers of tomorrow. With this,
T.A.C is poised to strengthen its connection with the dynamic youth market and
support the participants’ journey with high-quality products to enhance their
lifestyle and overall well-being.
The resilient spirit of adventure,
determination to overcome challenges, and the pursuit of a healthy lifestyle on
MTV Roadies perfectly mirrors T.A.C's philosophy. Both entities aim to strike a
balance between heritage and innovation. T.A.C has also promised a 1 lakh
cheque to the winner to buy products from the brand’s website for a duration of
1 year. A possible 1-year collaboration with the brand is also on the cards.
Param Bhargava, Founder, The Ayurveda Co. said,
“We are thrilled to be associated with
such a well-loved show that has been making an impact among the youth since its
very inception. It’s
going to be an exciting journey, where adventure meets wellness. As the Roadies
venture into a season of thrilling pursuits of wellness, they will be powered
by the ancient wisdom of Ayurveda, presented in a modern, relatable way by
T.A.C. Through the association, we will also be able to solidify our commitment
to motivate the youth to adopt a healthier, Ayurveda-driven lifestyle,
reshaping wellness standards for future generations.”
The Ayurveda Co. has
been on a mission to empower the younger generation with Ayurveda’s wisdom. MTV
Roadies, with a following of over 40 million young Indians, is the perfect fit
for the brand to connect with the target audience and further its commitment to
their aspirations. T.A.C will add a dimension of wellness to the long-running
show and uplift its narrative ahead of the new season.
About
The Ayurveda Co:
The Ayurveda Company is India's first
and fastest-growing D2C mass premium omnichannel Ayurvedic lifestyle brand.
Within 24 months from inception (mid-2021), T.A.C. has shown stellar retail
seeding, expansion, and growth pan India. From online-first, T.A.C. is now
available at 20 EBO/Kiosks in top malls of India, 300+ assisted sales counters,
500+ unmanned counters currently being serviced via a 50+ distributor network
in India. In addition to TAC’s own website, it’s products are also available on
all leading e-commerce platforms like Amazon, Nykaa, Myntra, Big basket, etc.
T.A.C official website – https://theayurvedaco.com/
T.A.C Instagram – https://www.instagram.com/theayurvedaco/
T.A.C Linkedin – https://www.linkedin.com/company/the-ayurveda-company/
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