Ancestry ‘pops-up’ its exquisite festive collection at the iconic Soho House

~Ancestry launches its latest festive collection in Mumbai~

Mumbai, 9th October 2023: Ancestry - A conscious clothing brand, unveiled its highly anticipated day long festive pop up at Soho House for its Mumbai audience. Leading names in the fashion circle of the city, like Esha Amin, Anshula Kapoor, Rishika Devnani, Mandana Karimi, Rashmi Nigam, Meghna Oberoi and connoisseurs came for the preview of the elegant collection.

The audience came together to shop for contemporary yet classic looks.  The event had some notable names of the industry invited by renowned names like Malini Agarwal, Jasleen Sabharwal, Aiana Jain, and Anandita De.

Ancestry brought together an assortment of collections from their design philosophy of ‘Live. Work. Play.’ for the audience to get a taste of! Rooted in the historic craft history of India, Ancestry brought contemporary looks to their collections like Kaashi, Linen looks, Chintz and many more. The products included breezy kaftans, timeless suits, co-ords & the list goes on. The collection was a celebration of diverse styles that effortlessly merge tradition with contemporary grace. It embodies the essence of embracing one's roots while embracing unique and timeless fashion. 

Thanks to everyone who joined us in making this event a truly memorable experience.

The festive collection is available on www.theancestrystore.com, as well as stores across the country. As the festive season approaches, customers can look forward to adorning themselves in exquisite pieces that embody the spirit of celebration and cultural richness. To stay updated about the new collection, follow the @theancestrystore on Instagram.

About Ancestry: Ancestry is a part of Cover Story Clothing Ltd., a Reliance Retail Ventures Ltd. company, launched in 2018, as a coming together of Indian heritage and diverse global influences. Ancestry offers choices that cover three key lifestyle areas -work, live and play. Indian crafts are a continuous source of inspiration for Ancestry’s Collections which imbue folk traditions with a contemporary flavour and verve, giving them a fresh new identity.