Mumbai, October 11th, 2023 - Smartsters brings a child-like curiosity to Crosswords! Get ready, parents and children alike, for Smartsters’ first Shop-in-Shop experience at Crossword’s flagship store!
Introducing Smartsters - A Wonderland of Imagination in the Heart of Mumbai! The enchanting world of children's literature is about to get even more magical as Kemps’ Corner Crossword proudly announces the grand opening of "Smartsters" a dedicated kids' furniture store, nestled within the hallowed aisles of the iconic bookstore. Crossword is thrilled to invite all families to discover this one-of-a-kind destination that is opening its doors on September the 24th.
Smartsters’ Bikram Mittra, Head of Design, expressed his enthusiasm for the venture, stating, "We believe that the joy of reading should extend beyond the pages of a book. Smartsters is designed thoughtfully where children's dreams come to life in the form of beautiful and imaginative furniture. We are excited to provide families with a unique shopping experience that combines literature and comfort."
Smartsters is a whimsical and imaginative space where creativity knows no bounds. It is designed to inspire and enchant children and parents alike, offering an exciting assortment of furniture and accessories specially crafted to enhance every child's reading and playtime experience. As Crossword continues to foster the love of literature in the hearts of young readers, Smartsters complements this mission by creating an environment that encourages kids to dream, explore, and embark on countless adventures through books.
Highlights of Smartsters include:
**Enchanting Furniture:** A range of enchanting furniture pieces, including storage shelves, designed to spark imagination in a kid, a joyous adventure. These pieces are designed specifically keeping children in mind, so they are playful, fun, and perfect for growing kids.
**Expert Guidance:** Friendly and knowledgeable inhouse designers to assist parents in selecting the perfect pieces to create an inspiring and safe space for their little ones.
Going live on September 24, visit the flagship Crossword’s store for a fun melange of books and furniture.
The Event Flow -
Store Walkthrough With Our Design Head
High-Tea & Audience Q&A
While the parents will be attending the panel discussion, there will be a story telling session hosted by Amar Chitra Katha with their inhouse storyteller so the kids are kept engaged
Confirmed Panellists -
Design & Development Tete-e-tete with:
Bikram Mittra - Head of Design, Smartsters
Esha Pandya Choksi - Founder - Esha Pandya x Design Practice
Dr. Nihar Parekh - Renowned Paediatrician & Founder of SOCC
Megha Mawandia - Parent Coach & Mental Health Therapist
About Crossword:
Crossword, Kemps’ corner, is the flagship store of the Crossword brand. It has been a beloved cornerstone of the community for over four decades, providing a wide range of books and literary experiences for readers of all ages. Their store-in-store with Smartsters is their latest endeavour to inspire the youngest members of our community to fall in love with the magic of books.
About Smartsters:
Smartsters is the result of a labour of love by parents who are deeply acquainted with the confines of indoor settings. Kids spend the majority of their time at home where they live, sleep, learn, play, dream, and form the strongest ties. Their immediate surroundings have an impact on their emotional, physical, social, and cognitive growth. Smartsters understands that carefully planned interior environments may promote children's growth and development. They questioned the traditional design of children's interior spaces to reimagine them from ground up.
For more information, please visit https://www.smartsters.in/.
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