H&M dives into the celebratory spirit; launches the Festive Collection

Actress Athiya Shetty radiates glamour as the face of the campaign

H&M India unveils its latest Festive campaign featuring Athiya Shetty, an actress and a fashion icon, showcasing an extensive array of party-ready outfits. The diverse collection is a celebration of modern style, curated to resonate with individuals who seek the perfect blend of fashion, and comfort. With this launch, H&M aims to empower individuals to express their unique style and embrace festivities in the most fashionable way possible.

Starring actress Athiya Shetty, H&M India bring out the sparkle of the collection with a sophisticated and jubilant campaign. Wearing a gold embroidered trouser and cropped tank set, Athiya and models Anjali Torvi, Ashley Radjarame and Zinnia Kumar can be seen in a gorgeous palace setting with architectural columns and vaulted ceilings. Shot by renowned fashion photographer Gregory Harris, the campaign invites viewers into the world of The Festive Collection – vivid colours, sparkle and joy.

Commenting on the Festive launch, Amit Kothari, Regional Head of Customer Activation & Marketing, H&M South Asia, said, “The Festive Collection truly embodies the essence of our brand and we’re thrilled to have Athiya Shetty for this year’s campaign. With a 360-degree marketing approach, we are reaching our consumers across platforms through OOH, Digital OOH, TV, Print, Cinema and social media. Customers are at the heart of what we do, and we are expanding our reach to tap a wider audience, both in urban cities and smaller towns. The radiant designs, a vibrant color palette, and captivating ensembles define these seasonal offerings, which are not only stylish but designed at incredible price points.” 

Athiya Shetty's charismatic presence perfectly aligns with the brand’s vision to showcase the essence of the Festive Collection. Talking about the campaign, Athiya Shetty shares her excitement, saying, "I’m so excited to be a part of The Festive Collection by H&M. Everything is absolutely stunning – it took my breath away when I first saw it! The whole shoot was also a joy. Working with the amazing team on set and in the studio, the happiness and celebration of the festival really came through. We all had so much fun!”

The Festive Collection boasts an array of standout pieces, including a striking red trouser suit with tie-up detailing, dresses featuring asymmetric necklines, and all-over sequined tops, blazers, and dresses for Women. For Men, the collection features printed resort shirts, graphic tees, co-ord sets, formal shirts, and coach jackets. Kids have an equally vibrant selection, offering shimmer dresses for girls and a versatile range of comfortable and stylish options for boys. Offering affordability without compromising style, the range begins at ₹1499 for Ladies, ₹799 for Men, and Kids. Notably, this year's Festive Collection extends to H&M HOME pieces, 100% Made in India, with prices starting from just ₹149. 

The first drop of The Festive Collection will be available in stores and online at hm.com as well as myntra.com from October 12th.

About H & M

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In India, H&M operates in 55 stores across 27 cities and is also present online on HM.com and Myntra. 

FOR CAMPAIGN IMAGES, PLEASE VISIT – Campaign images - Google Drive

FOR CAMPAIGN FILM, PLEASE VISIT-  (127) Just in time to celebrate: Our radiant new festive collection is out now. - YouTube