Menswear brand Park Avenue unveils ‘City Casuals’ collection with Actor Rajkumar Rao at Lakme Fashion Week X FDCI

October 2023:

Bollywood Actor Rajkumar Rao walks as the showstopper for the leading menswear fashion brand Park Avenue showcasing their ‘City Casuals’ Collection at the Lakme Fashion Week X FDCI. The show kicked off with popular actor and dancer Shantanu Maheshwari, setting the tone for an evening filled with fashion innovation and style evolution. 

Joining the stellar lineup were popular Content Creators Rj Ashish, Mohak Narang, Rahul Makin, Karron Dhingra, and Asheer A, infusing the event with youthful energy and enthusiasm, as they strutted down the runway for Park Avenue. Their unique charm added an extra layer of dynamism to an already spectacular showcase.

The highlight of the evening was Park Avenue's unveiling of its City Casual Collection, a departure from conventional casual fashion. The collection seamlessly marries style with utility, redefining the concept of everyday attire. It empowers individuals to effortlessly express their fashion-forward choices while reveling in the comfort and adaptability of casual clothing.

Sharing the experience, Rajkumar Rao stated “Walking for Park Avenue at Lakmé Fashion Week was an incredible experience. It's about time that casual wear gets a refreshing upgrade that combines both elegance and comfort. It was an honour to be a part of this fashion extravaganza and to witness the brand's dedication to redefining casual fashion. The fusion of elegance and comfort is a bold step that resonates with the modern individual, and I am extremely happy to have been a part of it”
Himanshu Khanna CMO, Lifestyle Business, Raymond Limited says, “Our debut at Lakme Fashion Week marks a momentous occasion in our journey. Park Avenue menswear has consistently positioned itself as the perfect balance of style and functionality. Our brand ethos is deeply rooted in the belief that fashion should not only express individuality but also offer unparalleled comfort and utility. The 'City Casuals Collection' stands as a testament to this philosophy. It represents a paradigm shift in the realm of casual fashion, providing our discerning patrons with a unique blend of style and functionality. The overwhelming response to the collection reaffirms our belief. The presence of the versatile actor Rajkumar Rao amplified the star power of our showcase, solidifying this collaboration as a beacon of cohesiveness and excellence in the world of fashion."

The City Casual Collection received an overwhelming response, and Rajkumar Rao's presence added star power to the showcase. As the curtains close on Lakmé Fashion Week X FDCI 2023, Park Avenue remains dedicated to pushing the boundaries of fashion, offering fashion-conscious individuals the perfect ensemble for every occasion.

About Park Avenue:

Launched in 1986, Park Avenue is today, India's most admired formalwear brand. It offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs, be it Business, Evening, Leisure, Travel or Heritage Wear. As India's premium lifestyle brand, its designs embody the latest in international fabric, styling, colour, and fashion trends. It caters to customer needs with formal clothing for varied occasions; be it for a day at the office, high-powered corporate meetings, social gatherings or celebrations. Park Avenue evolved into an innovative brand offering leading new styles to the corporate world. The brand has received several awards and accolades.

About Raymond Limited:

Raymond is India’s largest integrated worsted suiting manufacturer that offers end-to-end solutions for fabrics and garmenting. Over the years, Raymond has been synonymous with quality, innovation, and market leadership. It has some of the leading brands within its portfolio – ‘Raymond Ready to Wear’, ‘Park Avenue’, ‘ColorPlus’, ‘Parx’, ‘Raymond Made to Measure’ and Ethnix by Raymond amongst others. Raymond has one of the largest exclusive retail networks in the country with around 1,400 stores in more than 600 towns. The group has a presence in the engineering space engaged in precision-engineered products with an expansive presence in national as well as international markets. Raymond forayed into the realty sector through the launch of its maiden project TenX - an ‘aspirational district’ spread across 14 acres housing ~3,100 residential units and has recently launched a premium residential project – The Address by GS.

To know more, visit us today at www.raymond.in