Keventers partners with Myprotein to create the coolest Butterscotch Whey Protein

Now get the best of both worlds – Flavour and Fitness with our newest launch!

Delhi, October 2023: India’s largest milkshake brand Keventers, in collaboration with Myprotein, the world’s No.1 online sports nutrition brand, has announced the launch of Keventers Butterscotch flavoured whey protein for its audience. The new Keventers Butterscotch flavour aims to cater to the fitness community in India, enabling them to attain their individual objectives while savouring a delicious new flavour that embodies nostalgic emotions.

The new Keventers Butterscotch Flavoured Whey Protein celebrates the union of cherished memories and health-conscious choices. The tagline, “Memories in Every Scoop - Relive Sweetness, Healthily!” perfectly encapsulates the essence of this innovative product. The fusion of Keventers’ classic Butterscotch recipe with Myprotein’s guilt-free protein treat gives a flavourful alternative which empowers individuals to meet their nutritional objectives without compromising on taste! 

The new Keventers Butterscotch Whey Protein is exclusively available in 500g/1kg packs, priced at Rs. 2,599 & Rs.4,399 respectively at https://www.myprotein.co.in/keventers.list

Agastya Dalmia - Founder and CEO, Keventers added, "We're delighted to partner with Myprotein for the launch of Keventers Butterscotch Flavoured Whey Protein in India. This collaboration will beautifully blend the sweetness of nostalgia with the goodness of nutrition, delivering a delightful path towards fitness goals.”

Sanya Chhabra, Regional Marketing Manager, Myprotein Emerging Markets said, “We are excited to introduce the Keventers Butterscotch Flavoured Whey Protein to our Indian customers. Myprotein's collaboration with Keventers underscores a commitment to innovation and customer satisfaction. By combining Myprotein's expertise in sports nutrition with Keventers' legacy of taste, the new whey protein flavour will exemplify a harmonious blend of sensory pleasure and dietary purpose.

About Keventers:

Established in 1925, Keventers is India’s iconic dairy brand with a legacy spanning over 100 years, best known for its authentic and delicious milkshakes. Acquired by Ram Krishna Dalmia in 1940, it underwent great changes through the course of history. From supplying the Indian army to becoming the preferred choice for Delhiites walking around Connaught Place. The brand was then revived in 2015 by Agastya Dalmia, Aman Arora, and Sohrab Sitaram. Keeping the vintage tone alive with its signature glass bottles, the trio has completely revamped the brand in a way that makes it strike a chord with modern-day consumers. Presently, Keventers has a brand presence across India, the UAE, Oman, and Kenya.

About THG Nutrition:

THG Nutrition is a group of digital-first Nutrition brands, which includes the world’s largest online sports nutrition brand Myprotein, and its family of brands (Myvegan, Myvitamins, MP Clothing, and Myprotein Pro), with a vertically integrated business model supported by six THG production facility.

About THG (www.THG.com):

THG is a vertically integrated, global digital-first consumer brands group, retailing its own beauty and nutrition brands, plus leading third-party brands, via its proprietary, end-to-end, ecommerce technology, infrastructure, and brand-building platform (THG Ingenuity). THG operates through the following businesses: THG Nutrition, THG Beauty, THG Ingenuity, THG OnDemand and Luxury D2C websites including Coggles, AllSole and MyBag, as well as THG Experience.