Sony BBC Earth launches Earth Champions

~ The channel ushers in a fresh era of engagement in 3-minute episodic capsules ~

National, November 3, 2023:

In a momentous stride towards captivating storytelling, Sony BBC Earth has announced the launch of its marquee property ‘Earth Champions’. Earth Champions which began as an Instagram live session, will now inspire viewers as interesting 3-minute capsules, whisking them away on an extraordinary voyage through nature's kaleidoscope. The property will go live on the channel on November 6, 2023.

Narrating stories of nature enthusiasts to ordinary citizens from all walks of life, ‘Earth Champions' intends to shed light on the tremendous power of individual actions that collectively become a force of positive change. Sony BBC Earth aims to honour and celebrate real-life heroes each month addressing issues of forest restoration, waste management, water, and air purification, etc. at a personal, household, or community level.

Packaged as an on-air property with promotions across social media, Sony BBC Earth’s Earth Champions has undergone a quirky makeover with a gripping script intertwined with befitting music. The inaugural episode of Earth Champions will feature ‘Mr. Jadav Payeng’, also known as the Forest Man of India. Hailing from Assam, Mr. Payeng has transformed the barren lands into a thriving man-made forest. He is also the proud recipient of the prestigious Padma Shri award for his selfless and tireless efforts.

Sony BBC Earth, through its landmark shows such as Blue Planet II, Climate Change: The Facts, and A Perfect Planet has united viewers from around the nation, instilling a profound connection with the natural world. The channel has been raising awareness about the imperative of sustainability and building a community of loyalists through its various initiatives.

Comments:

Rohan Jain, Business Operations Head - Sony AATH and Head - Marketing & Insights, English Cluster, Sony Pictures Networks India.

"With Earth Champions, we aim to embark on a mission to empower individuals and communities to showcase the profound impact of their eco-friendly actions. Through this extraordinary initiative, we invite people from across the nation to join us on an exhilarating journey toward a greener and more sustainable future. Together, we can make a difference and create a legacy for generations to come."

Jadav Payeng, Reforestation Hero and Padma Shri awardee, The remarkable ‘Forest Man of India’.

"I am deeply honored to be a part of Sony BBC Earth's Earth Champions. It is a great initiative that inspires people and evokes a sense of eco-consciousness in them. It fills my heart with joy and gratitude to witness the power of collective action creating a lasting impact that benefits our planet."