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The newest 6-screen property
is India’s first cinema with an exclusive bar and lounge
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The opening marks the launch
of the 4th IMAX screen in Mumbai and 22nd in India
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First Cinema in India with F&B menu curated by 4 celebrity chefs and cocktails
by master mixologist
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Cinema inaugurated with the presence of the Star Cast of ‘Animal’ including
Mr. Ranbir Kapoor,
Mr. Bobby Deol, Ms. Rishmika Mandanna along with PVR INOX
promoters, Mr. Ajay Bijli, Mr. Sanjeev Kumar Bijli and Mr. Siddharth Jain
The new cinema is
a 6-screen property with a seating capacity of 790 audience,
including our trademark Insignia area with 2 screens, and the Galleria area
with 1 IMAX screen with laser technology, and 3 premiere screens.
It is the first cinema in Mumbai with an exclusive Bar and Lounge called
GATSBY’S with cocktails handcrafted
by Santanu Chanda, voted India’s top mixologist in 2022. It is the first
cinema in India with a specially
curated F&B menu by four celebrity chefs, Sarah Todd, Vicky Ratnani,
Yutaka Saito and Mayank Tiwari. In addition, Galleria features a dessert counter, live cooking counter
and the IMAX with Laser auditorium.
Maison
INOX is a chic and contemporary interpretation of the confluence of the
charming Art Deco style, adopted in iconic cinemas like Metro and Eros, and
top-notch luxury and technology, and is highlighted by various distinctly
designed experiential zones. The mainstream lobby, titled The Galleria, has a
large and impressive ceiling that converges and drops down to the live food
counter. A large video wall adds and complements the grand lobby forms and adds
life to the lobby. The black, white and brass marble flooring pattern, the very
detailed ceiling with a combination of veneer, bronze mirror and textured gold
and accessorization with leather-upholstered furniture, crystal chandeliers,
art and artefacts complete the look. The resto-bar, christened as The Gatsby
Bar, adorns interiors with retro twist. Characterized by rich colors,
bold geometry, and decadent detail work, The Gatsby Bar will provide a unique
lounging experience to the true connoisseurs of luxury wine and dine. It brings
in glamour and luxury while ensuring order with symmetrical designs in
exuberant forms. IMAX lounge is designed with a classy and high tech
light feature and a dedicated food counter.
With this launch, the company strengthens its foothold in Mumbai with 118 screens in 23 properties and 53 Cinemas with 260 Screens in Maharashtra. It also marks the launch of the 4th IMAX screen in Mumbai and the 22nd IMAX screen in the country, further consolidating its leadership in IMAX screens in India
Speaking on the launch
announcement, Mr. Ajay Bijli, Managing Director, PVR
INOX Limited, said, Maharashtra plays a pivotal role in the cinema
exhibition industry and serves as a central hub for India's entertainment
exhibition sector. We take great pride in unveiling a prestigious entertainment
destination for film enthusiasts in the heart of India's film industry. The
inauguration of our 23rd property in Mumbai is a crucial step in our company's
dedicated strategy to expand our portfolio of luxury screens. This achievement
underscores our unwavering dedication to offering our customers a personalized
entertainment experience. With cutting-edge digital technology and opulent
amenities, we are confident that this cinema will become a preferred choice for
moviegoers in Mumbai.
Insignia embodies the pinnacle of luxury creating an unmatched movie
viewing experience with outstanding screening, projection and sound systems,
plush leather recliner seats featuring adjustable neck rest, butler-on-call system
and fine dining experience within the theatre. Chef Vicky Ratnani has curated
local products reimagining global flavours while a carefully balanced menu with
freshest and wholesome ingredients by Sarah
Todd provides an exclusive gastronomic extravaganza . Chef Yutako Saito complements
the live kitchen with an impressive selection of Japanese dishes including Sushi
and Japadogs. While culinary leader chef Mayank Tiwari adds European flavours
to the menu, top mixologist Santanu Chanda compliments
the overall experience with hand crafted signature mocktails and cocktails at
the Bar.
“Going to
a movie is no longer only about the movie itself. It’s about the entire
experience working together to enhance your movie viewing. Luxury cinemas offer
their customers a plush ambience, a range of food options and best of sound and
projection systems. Cinema menus are not just adapting to local & regional tastes of
audiences but new concepts and seasonal menus and refining recipes are drawing
inspiration from flavors across the globe. Featuring
IMAX large screen immersive format with laser technology and the opulent
Insignia experience equipped with world class hospitality, magnificent
interiors and plush seating, we are certain that this cinema will revolutionize
how Mumbaikars immerse themselves in the magic of big screen and everything
else that surrounds it.’’ said
Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.
IMAX with Laser
is set apart by its 4K laser projection system featuring a new optical engine
and a suite of proprietary IMAX technology that delivers crystal clear images,
increased resolution, deeper contrast as well as the most distinct, exotic
colors ever available on-screen. The new experience also features next
generation IMAX precision sound, delivering greater dynamic range and precision
for the ultimate in audio immersion.
An artistic
masterpiece, the cinema is the paradigm of luxury, offering a bespoke
entertainment experience with best in technology equipped with the most
advanced 4K Laser Projection System, Dolby Atmos Surround Sound System and
Next-Gen 3D Screens.
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