Extends its legacy of technical excellence to home builders through its technical support team
New Delhi, Delhi, India
Taking up the responsibility of guiding and assisting the customers on correct use of cement in the most important part of the house i.e. Roof Column Foundation (RCF) , Dalmia Cement has come up with a new initiative. Dalmia Cement is bringing a major change in its brand focus with its new campaign “ RCF Strong to Ghar Strong ”. The new customer-centric message aims to create awareness among home builders and contractors about choosing the right cement, using it in the right way and following best construction practices to build their dream home.
Superstar Ranveer Singh will be seen in the campaign presenting Dalmia Cement as the ' RCF Expert ' . It will be launched through a comprehensive multimedia approach in which superstar Ranveer will help spread the message of the brand's technical know-how and unique service in a more effective manner. This campaign will be carried forward through the slogan “RCF Strong to Ghar Strong” .
Commenting on this initiative , Mr. Punit Dalmia, MD & CEO of the company said , “ During our glorious journey over the last eight decades, Dalmia Cement has stood shoulder to shoulder to build our country from its foundation. The company has made an important contribution in creating many national landmarks in the country and fulfilling the dream of a happy home for millions of people. As individuals, we cherish our homes which hold deep value and place in our lives. Thus , building such a generational asset with the right use of cement and technical expertise not only ensures the strength of the home , but also represents a lifetime investment .”
He further added , “ Our new brand campaign not only showcases an iconic legacy but also reflects our commitment towards consumer welfare. It conveys a core message that building a home with proper care means preserving it for generations to come. "
Superstar Ranveer Singh said about his association with the company, “ I have always admired Dalmia Cement for its contribution to the construction sector for more than 80 years. I am happy to partner with the company and offer Roof Columns in home construction. And advocate the importance of foundations. Our aim is to work together to educate people so that they can make informed decisions. Through this campaign, we want to ensure that every structure stands the test of time."
Mr. Sameer Nagpal, CEO, Dalmia Cement (Bharat) Limited said, “ We believe that brands should play an important role in the lives of consumers so that they can make informed choices. Dalmia Cement has over the years developed proprietary cement manufacturing know-how which makes it the most suitable cement for roof columns and foundations. Roof columns and foundation are the most important components of the structure of any house which are crucial for its strength and longevity. Along with this , we have a strong on-ground technical workforce that assists home builders and contractors in building safe and sturdy homes. The RCF campaign is based on these core values. ,
About Dalmatia India
Dalmia Bharat Limited (DBL), established in the year 1939, (BSE/NSE Symbol: DALBHARAT), is one of the leading companies in the cement sector headquartered in New Delhi. With a continuously growing current installed capacity of total 44.6 million tonnes, Dalmia Bharat Ltd. (including its associate companies) is the fourth largest cement manufacturer in India. The company has a presence across 10 states in the country with 15 production plants. Dalmia Cement (Bharat) Limited, a subsidiary of Dalmia Bharat Limited, is proud to be the cement company with the lowest carbon footprint in the world.
It is the first company to meet the standards of RE100, EP100 & EV100 (three important certifications) which shows its business leader in the clean energy sector.
Visit us at www.dalmiacement.com .
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