In the world of beauty, trends come and go, but Instagram’s buzzing trend of “Sephora Kids” and “Sephora Tweens” has sparked a conversation that goes beyond just the latest look. As this trend gains traction, Dr. Nidhi Singh Tandon, a board-certified dermatologist with over a decade of experience, offers her professional insights, urging parents to take a closer look at what these products could mean for young, developing skin.
From gentle cleansers to light makeup and self-care goodies, beauty brands are rolling out products aimed at 9-12-year-olds. While these lines are marketed as promoting self-expression and early beauty routines, Dr. Tandon highlights important concerns that parents and guardians should consider. “Tween skin is still in a crucial stage of development,” explains Dr. Tandon. “Using products that aren’t specifically designed for their delicate skin can lead to problems like irritation, allergic reactions, and potential long-term damage.”
This further brings us to the importance of age-appropriate skincare routines, focusing on gentle cleansing, hydration, and sun protection. There is also a need for education about the potential risks of certain ingredients commonly found in these products. While ingredients such as retinol and active acids should generally be avoided, Dr. Tandon advises consulting a dermatologist, to make sure the appropriate care is provided. “For kids aged 9-12, retinol is not required. Retinol primarily addresses lines and wrinkles, not acne. For acne treatment, retinoids should be prescribed by a board-certified dermatologist. Using retinol for acne is ineffective and may irritate the skin.” she explained, also stating that other exfoliants such as AHA, BHA, and even Vitamin C are unnecessary and can cause skin irritation in children.
Dr. Tandon calls for greater transparency in the beauty industry, urging companies to clearly label products and provide comprehensive information about their suitability for different age groups. She also encourages parents to promote natural beauty and self-confidence in their children, rather than relying on cosmetics at such a young age.
“We should celebrate that tweens want to learn about their skin and provide them with the right education so that they’re not running into trouble,” says Dr. Tandon. For an average tween, she suggests three steps: a gentle cleanser, fragrance-free, hypoallergenic moisturiser, and a physical sunscreen. If acne is present, it should be treated by a board-certified dermatologist with prescription medications.
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