~This Father’s Day, METRO Shoes has rolled out a new digital film which celebrates the man’s role in impending parenthood~
The film is all about a heartwarming Thank You note that celebrates a modern husband’s role in his wife’s pregnancy. With contemporary society and nuclear family structure, the relationship dynamics of Modern Indians has evolved across all facets of life. Parenthood, as a new life chapter, brings its own sets of anxiety, adjustments and expectations and this builds context to the brand’s endearing storyline of man’s unwavering support, empathy and involvement in every step of the pregnancy journey. “We are pregnant” is a heartfelt emotion of love, care and dedication between partners that reflect the values of progressive society. With these super-relatable references of lifestyle changes around office routes and midnight cravings, this honest film is sure to give you a chuckle.
As modern society evolves, METRO Shoes celebrates these changes by being a constant companion in every aspect of young Indians’ lives.
Watch the video here: https://www.instagram.com/
About Metro Brands Limited (BSE: 543426; NSE: METROBRAND) www.metrobrands.co
Metro Brands is one of the largest Indian footwear specialty retailers and is amongst the aspirational Indian brands in the footwear category. The Company opened its first store under the Metro brand in Mumbai in 1955, and have since evolved into a one-stop shop for all footwear needs, by retailing a wide range of branded products for the entire family including men, women, unisex and kids, and for every occasion including casual and formal events. In addition to men’s, women’s, and kid's footwear, it also has a wide range of handbags, belts, wallets, etc. Metro Brands retails footwear under its own brands of Metro, Mochi, Walkway, Da Vinchi and J. Fontini, as well as certain third-party brands such as Crocs, Fitflop, Fila, Skechers, Clarks, Puma and Adidas which complement its in-house brands. The Metro footwear range is specially curated based on the regional sensitivity to cater to the needs of different regions.
As of March 31, 2024, the Company operated 836 Stores across 193 cities spread across 31 states and union territories in India.
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