RCSS Season 16 Sets New Benchmarks in Talent Discovery and Engagement

Over 4.98 lakh registrations and 6000+ test drives for HMSI and 2.50 lakh voters on the microsite, the season's interactive approach captivates audiences nationwide

India, March 20^th 2025: In the heart of India's vibrant music scene, Radio City, the nation’s leading radio network successfully culminated Radio City Super Singer Season 16. The event has concluded with unparalleled success, cementing its position as India's premier singing talent hunt. This season witnessed a remarkable surge in participation and engagement, emphasizing the nation's fervent passion for music.

A total of 4.98 lacs aspiring singers from across the country registered, reflecting the vast pool of talent eager to showcase their skills. In collaboration with Honda Big Wing, the season facilitated 6000+ test drives, seamlessly integrating automotive enthusiasm with musical aspirations. The RCSS microsite garnered 3.63 lakh page views, indicating a strong online presence and sustained interest throughout the competition. Engaging the audience directly, the microsite attracted 2.50 lakh voters, highlighting the interactive nature of the platform. The comprehensive campaign achieved a total reach of 22.8 crores, encompassing on-air, digital, and on-ground activations.

This season's extensive reach was sustained by over 310 college activations, 535 hangout zones,  creating a 360-degree engagement strategy that resonated with diverse audiences. The innovative use of AR & AI through AI RJ SIA further enhanced the interactive experience, featuring in 63 print ads across leading publications. The grand finale, held across 28 venues including malls, college auditoriums, and open venues, was evidence to the show's widespread appeal and the immense talent pool it continues to nurture.

Reflecting on the season's success, Mr. Ashit Kukian, CEO of Radio City, stated, “At Radio City, we are always focused and passionate about supporting and nurturing novel ideas. Radio City Super Singer is not merely a competition but a platform that identifies and cherishes extraordinary talents from all corners of our diverse nation. With the successful culmination of Season 16, we have realized that RCSS is more than just a contest; it’s now a journey that turns aspirations into reality and unearths voices that speak to our country's soul. We extend our profound gratitude to our presenting partner Honda BigWing and Associate Partners for their invaluable support as sponsors of this year's RCSS. Together, let’s craft a melody that echoes with millions and inspires the next generation of music legends.”

Mr.Yogesh Mathur, Director of Sales and Marketing, Honda Motorcycle and Scooters India Pvt.Ltd, said,  Mr. Yogesh Mathur, Director of Sales and Marketing, Honda Motorcycle and Scooters India Pvt. Ltd., said, “ at HMSI we are committed to delivering world-class mobility solutions through innovation and customer-centric experiences. With our expanding BigWing network, we continue to set benchmarks in premium two-wheeler segment,  catering to evolving consumer needs. Our partnership with Radio City’s RCSS Season 16 was a natural extension of this vision, reaching out to passionate individuals who, like our riders, strive for excellence and self-expression. This coalition strengthened our promise to creating experiences that inspire and move people forward.”

As the tagline aptly states, “Aapki Success Ki Shuruat Humse Hai,” RCSS Season 16 has once again proven to be a launchpad for India's most talented singers, offering a platform where aspiring artists can chase their dreams and gain recognition in the highly competitive music industry.