The report titled “Malaysia
E-Learning Market Outlook 2023 – By Technology (LMS, Smart Authoring Tools,
Smart Classes) and Content (Multimedia, Online Test, Open Courseware,
Simulation Content), By End Users (Universities/ Higher Education, K-12
Schools, Corporate, Home Users)” provides E-learning market overview covering
ecosystem, market overview and genesis, value chain, market size, market
segmentations, trends and developments, issues and challenges, regulatory
framework, decision making process, SWOT analysis, competitive scenario,
service matrix, company profiles of major players such as Appstronic, Deskera
and others. The report concludes by cover the future industry revenue and
segmentation and giving recommendations regarding the Market.
Market Overview and Genesis
Malaysia E-Learning Market is in its
nascent stage, growing at a CAGR of 16.4%. Malaysia is rich in terms of
resources to develop E-Learning content, but outsource the requirements to
develop E-Learning technology overseas. The end users are price sensitive and
prefer to choose custom features within the LMS and develop custom content that
it delivers more value over time. Malaysia is gradually accepting global
E-Learning trends such as Gamification, AR, VR and MOOC’s. Malaysia MOOC’s was
established to provide MOOC’s compliant with the Malaysian Education Standard
and to help higher education students in specific subjects. It currently offers
92 courses, and has 391,845 students. The political scenario in Malaysia
witnessed a major change when the ruling Party in Malaysia changed in 2018,
after 61 years, to Pakapan Harapan, which promises to take efforts into
improving the Quality of MOOC’s in Malaysia, in the coming years
Market Segmentation
Content and Technology- The E-Learning market in Malaysia was
dominated by the technology providers owing to the large number of schools and
universities that have taken up LMS softwares.
By type of Technology (LMS, Smart Authoring
tools and Smart Classes):
LMS dominated the market followed by Smart Authoring tools and subsequently
Smart Classes. LMS dominated the market due to its feature rich offering like
giving the ability to host, author and test the progress of E-Learning courses
and others.
By Cloud and Self Hosted LMS- Firm Hosted LMS dominated the market as home
users rarely have enough infrastructures to sustain a smooth running LMS
experience.
By Type of Smart Class (Online Class Session
and Online Live Session):
Online live session was preferred over online class sessions as Malaysian end
users prefer the presence of a teacher over only content format.
By type of Content
By Standardized content (Open Courseware,
Online Test, Standard Multimedia, Simulation Content): - Open courseware has started to see an
improvement in Quality and availability in Malaysia due to the Malaysia MOOC’s
initiative. Companies which provide open courseware often do it as a promotion
exercise, but other companies which provide a dedicated E-Learning open course
environment, generate their revenue through advertisements they show on/during
session of the users. Standard multimedia includes off the shelf content of
audio and visual. Standard Multimedia courses are courses created on
standardized topics for government and competitive exams. These courses follow
a strict syllabus and clear guidelines.
By End Users (K-12, HEI’s, Corporate, and
Vocational users, Home Users):
This segment was dominated by HEI’s, as both public and private universities
have adopted LMS technologies, to a large extent, into their organizations.
They were followed by K-12’s, representing the second largest source of
demand. The Enrollments of Private
K-12’s is expected to rise from 511 Thousands in 2018 to 952 thousands in 2023;
similarly, in HEI’s the number of enrollments will increase from 1.3 Million in
2018 to 1.6 million in 2023.
By Method of Access (through a Web Browser or
through the E-Learning Providers Software or through Mobile): Among these segments, PC through firm’s
software dominated the share of demand, as end users prefer to run E-Learning
content through specialized firm software, which provides a lag free
experience. This was followed by Viewing through Mobile as 93% of the internet
users in Malaysia use the internet through mobile, and Mobile users find
reading E-Learning content through Mobiles phones to be more convenient.
Competitive Analysis:
E-Learning industry in Malaysia is
highly fragmented, mostly dominated by domestic players with very low presence
from global players. The E-Learning market has no regulations provided by the
government, specific to e-Learning, which leaves a large gap to be exploited by
Market players to provide global standard compliant E-Learning solutions.
Players in the market compete on price, customized vs. standardized content,
number of user access for the LMS, annual subscription vs. pay per course and
others.
The market is expected to show intense
competition once global firms start entering into the market.
Future Outlook
Malaysian E-Learning market is
expected to rise at a CAGR of 16.1% over the forecast period of 2019-2023.
Corporate companies are expected to witness a rise in demand in over the
forecast period, due the overall expected rise in the number of corporate
companies, and the improvements in the quality of E-Learning technology and
content. The Content segment is also expected to witness growth over this
forecast period due to government’s efforts to improve the quality of the
course content.
E-Learning content consumption will
rise in Malaysia, specially through the medium of Mobile phones, as M-Learning
will become the next major trend, in terms of method of Access for digital
educational content due to continued increase in internet penetrations and
increased Smartphone usage.
Key Segments Covered:
By Technology
LMS (Cloud and Self Hosted)
Smart Class (Online Class Session and
Online Live session)
Smart Authoring
By Content
Custom courses
Standard Courses (Multimedia, Online
Test, Open Courseware, Simulation Content)
By End Users
K12
Universities
Corporate
Home/Vocational Users
Key Target Audience
Schools (K-12)
Corporate Businesses
Universities, LMS providers
Vocational Users
Content Creators
Time Period Captured in the Report:
Historical Period: 2013-2018
Future Forecast: 2019-2023
Case Studies Covered:
Appstronic SDN. BHD
Deskera SDN. BHD
White House Business Solution
Elearningminds
LearningPort
FrogAsia SDN BHD
ITTV
Smartclass2u SDN BHD
Internexia SDN. BHD.
Moodle PTY LTD.
Key Topics Covered in the Report
Ecosystem
Malaysia E-Learning Market – Overview,
Timeline and ICT Program
Value Chain Analysis
Market Size by Revenue, 2013-2018
Market Segmentation by Technology,
Content, End Users, Method of Access, 2018
Trends and developments
Issues and challenges
Regulatory Framework
Decision Making Process for Selecting
E-learning Providers
SWOT Analysis
Industry Stage, Competitive Structure
and, Major Players Service Matrix Company Wise
Company Profiles of Major Players
Malaysia E-Learning Market Future
Outlook and Projections, CY’2018-CY’2023
Future Segmentation 2018-2023E
Analyst Recommendations
For more information on the research report,
refer to below link:
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