Aara Inc, a creative fashion consultancy

About Aara Inc:

Aara Inc is a creative fashion consultancy that covers the entire gamut of apparel design activities ranging from trend forecasts, designs and execution. Aara Inc was established with a strong belief that brand and market specific design is the key to new age design thinking. Aara Inc supports clothing brands at every step right from product planning to design processing by using a collaborative approach. Their focus is to ensure that the collection talks to the brand’s target audience while keeping the design language unique. Aara Inc provides an array of tailormade services with flexibility to suit the clients’ need. Apart from garment design, Aara Inc has diverse print and textile design offering. Their print designs are painterly and handmade with intricate design detailing with vibrant colour combinations that is in line with the latest fashion trends.

With a repertoire of solutions up their sleeve and a strong design foundation, Aara Inc is always ready to take on any design challenge. They support both established and emerging brands in streamlining their design thinking to build a profitable and trendy product. Aara Inc caters to retail behemoths like Reliance Trends and Spencers as well as fast fashion brands like Bebe and emerging brands like House of Wandering Silk and Baller Athletik amongst many others.

Team Aara Inc researches and travels across the country to seek inspiration before curating a new collection for any client. The founder of the brand believes that when exposure and travel are coupled together one’s creativity is at the peak. The brand has offices in Mumbai, Dubai and they participate in multiple international retail trade fairs to stays abreast with global movements, trends that are further used as filters for the clients of Aara Inc. Currently, Aara caters to a global clientele but believes that the true need and opportunity still lies in the East.

About the Founder, Manoshi Kamdar:

Manoshi Kamdar is the Founder and Creative Director of Aara Inc. Manoshi has been spearheading the creative direction for Aara Inc since 2016. Other than garment and print designs, she provides her clients with valuable insights on brand design, positioning and strategy. Manoshi holds a Business Degree from the reputed Wharton School of Business (Philadelphia, USA) and has studied Fashion Design at one of the leading design schools Parsons in New York. Prior to starting Aara, Manoshi accumulated multiple years of business and fashion experience by working with companies like A.T. Kearney, Reliance Retail and Chemistry. She has also worked with iconic brands Marc Jacobs and Zac Posen that has given her valuable experience in trend analytics/forecasting, collection designing and production. Being at a novice stage, Manoshi scored Reliance Trends, a huge fashion giant as her client.

She considers herself to be on a mission to redefine how clothes are designed and strongly believes that simplicity is a key element in building a collection. When things are simple, the universe adopts them effortlessly. Through her experiences, Manoshi has been able to identify the biggest design related pain points and is constantly working to provide solutions to her clients to circumvent these issues. A key focus area is to help brands embrace the new era of sustainable design and deliver smart solutions within stipulated timelines and minimal textile wastage. She takes a transformative and generative role to create impetus for change on multiple levels within the client’s organization. The whole and soul objective of Aara Inc to help fashion entrepreneurs in every aspect to achieve their dreams.