Guneet Monga's Sikhya Entertainment is a production house that has backed gripping and content-powered cinema in the past decade. Some of the most impactful and acclaimed productions to Monga's credit are Gangs Of Wasseypur - Part 1 and Part 2, The Lunchbox, Masaan, Tigers, Dasvidaniya and Haraamkhor. Not to mention, her filmography as a producer includes the Oscar-nominated short film, Kavi, Oscar-winning short documentary, 'Period. End Of Sentence' and the Bhuvan Bam-starrer, Plus Minus that won the Filmfare Award for Best Short Film.
After having championed short films much befor
e they became a trend in India, Guneet has joined hands with Flipkart Video for an anthology titled, Zindagi inShort. Basking in the success of the digital show 'Backbenchers', India's homegrown e-commerce marketplace is gearing up to stream its collaboration with Sikhya Entertainment on Flipkart Video, which is available on the Flipkart app itself.
Zindagi inShort, the synapse of these two entities, comprises seven short slice-of-life films. The cerebration of the anthology is to showcase bittersweet episodes of life in miniature configurations. 'Chajju Ke Dahi Bhalle', 'Nano So Phobia', 'Sunny Side Upar', 'Swaaha', 'Pinni', 'Sleeping Partner' and 'Thappad' are the seven short films that constitute the anthology.
These films touch upon online romance, the innocence of childhood, the confusion of old age, the construct of being loved in a marriage, infidelity, a woman owning her role in the family and standing up for yourself when it's the hardest to do so. Themes as powerful as these have been crafted and explored in the films in small doses, that offer a bittersweet flavoured entertainment.
Speaking about the 'first look' of the upcoming Flipkart Video Original, Prakash Sikaria, Vice-President of Growth and Monetisation at Flipkart, says, “Zindagi inShort is a unique collection of heartwarming stories, that everyone will be able to relate to, in one way or the other. Every story represents different stages of life, and bittersweet moments that can at times, accompany them. We are excited about this partnership with Guneet's Sikhya Entertainment and we are thrilled to provide a powerful storytelling platform for these young creators.”
Guneet Monga says, "As the title suggests, Zindagi inShort has been an endeavor to capture various nuances of everyday life in short. Our anthology comprises of seven extraordinary stories, drawn from everyday lives with a promising twist, directed by seven unique voices. We are excited to bring our fresh slate of Sikhya shorts on Flipkart Video, which will help us connect with over 200 million Flipkart customers across India."
Starring Neena Gupta, Shishir Sharma, Srishti Srivastava, Sanjay Kapoor, Divya Dutta, Deepak Dobriyal, Isha Talwar, Jitin Gulati, Nakul Mehta, Manjot Singh, Nidhi Singh, Jagdish Nandi, Hiral Parekh, Aayan Modi, Abbas Syyad, Ajmal Khurshid, Aisha Ahmed, Geeta Agarwal Sharma, Rytasha Rathore, Rima Kallingal, Swaroop Sampat, Shafin Patel, Vedika Nawani and Arun Kushwah among others, helmed by directors Punarvasu Naik, Tahira Kashyap, Rakesh Sain, Gautam Govind Sharma, Vijayeta Kumar, Smrutika Panigrahi and Vinay Chawwal and produced by Sikhya Entertainment in association with Flipkart Video, Zindagi inShort is slated to stream on the video platform on the 19th of February 2020.
About the Flipkart Group
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Jabong, and PhonePe. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants and small businesses to be a part of India’s e-commerce revolution. With a registered customer base of over 200 million, offering over 150 million products across 80+ categories. Our efforts to democratize e-commerce in India, driving access and affordability, delight customers, create lakhs of jobs in the ecosystem and empower generations of entrepreneurs and MSMEs has driven us to innovate on many industry firsts. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra and Jabong, which hold prominent positions in the online fashion market, and PhonePe, India’s fastest growing digital payments platform, the Flipkart Group is steering the transformation of commerce in India through technology.
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