Wednesday, 19 February 2020

Join #panipuri trend on TikTok with Shilpa Shetty, Chef Sanjeev Kapoor and Chef Kunal Kapur!

A person sitting at a table

Description automatically generated
When we talk about comfort food that’s also mouth-watering, only #panipuri comes to our minds. There is something comfortingly familiar about eating a humble pani puri or gol gappa as it is called in Delhi and Punjab. Users, celebrities such as Shilpa Shetty and popular chefs such as Sanjeev Kapoor and Kunal Kapur have shared their love for the snack with TikTok’s latest trend - #panipuri, which has garnered close to 520 million views  
Food is one of the emerging categories on TikTok and has also become one of the top 5 categories on the platform. Recently, TikTok launched its #TikTokFoodie campaign to encourage people to share videos of food and promote Indian food culture. Professional chefs such as Sanjeev KapoorKunal Kapur, Ranveer Brar, Pooja Dhingra, Vicky Ratnani amongst others have joined TikTok to share their kitchen secrets with the platform’s 200 million user community.

No comments:

Post a Comment