The ultimate Rado tribute to a design legend
(New Delhi, 1st February 2020) Pioneering Swiss watch brand Rado, which is known for revolutionising the watch industry with its high-tech materials and design-led collections, joined forces with India Art Fair 2020 for the second year as the Official Timekeeper.
At a special presentation, Rado announced the launch of the latest collection of full high-tech ceramic watches which pay tribute to a true legend of design. The True Thinline Les Couleurs Le Corbusier celebrates the work of the pioneering and visionary architect in a truly unique collection.
During the 2020 India Art Fair, the Rado exhibition area showcased the Vibrant, velvety, balanced, bold, powerful, expressive, luminous, impressive and pure, the True Thinline Les Couleurs Le Corbusier watches that are produced in limited editions of 999 pieces per colour. Each has a special case back design which includes all 63 colours. As ever at Rado, each piece is durable, scratch-resistant, light and comfortable to wear thanks to the full high-tech ceramic construction and our pioneering monobloc case construction.
As the Master of Materials, we have used all the expertise we’ve gained during more than 30 years of working with high-tech ceramic to create watches in the nine Architectural Polychromy colours deemed to be both appealing and the most challenging to create consistently.
Created in 1931 and 1959, Architectural Polychromy was ahead of its time, using 63 colours with architectural significance that help to create space and depth as well as having a profound physiological and psychological impact on the viewer. The colours are classified in nine groups of different shades and tones. The palettes are still used widely today by architects and designers – a testament to their enduring appeal and long-lasting relevance as well as Le Corbusier’s unrivalled status as a true visionary.
As the exclusive watch partner of Les Couleurs Le Corbusier, only Rado is able to make these exact colours and we are proud to produce them in our signature high-tech ceramic.
Often considered the ultimate Rado because of its breakthrough design, the True Thinline is the perfect watch to showcase our ability to create bold and dynamic colour and to pay tribute to Le Corbusier, who helped shape and define the modern world as we see it – in glorious technicolour.
About Rado
Rado is known as the Master of Materials for the way it has revolutionised traditional watchmaking, leading the industry by introducing high-tech ceramic, ultra-light high-tech ceramic, colourful high-tech ceramic and Ceramos to its design-led collections. An award-winning designer with numerous prestigious international prizes to its name, and considered the most forward-thinking design player in the watch industry today, Rado has always been a pioneer and leader, setting the standard and raising the bar.
About Le Corbusier
Architect, designer, painter, urban planner, writer. The multi-talented Le Corbusier is considered one of the most important architects and designers of modern times. He established many of the ideas we have about modernity in general. Born in the heart of Swiss watchmaking country, his work inspired the Bauhaus movement and the
International furniture style. He is widely remembered for his groundbreaking theory of colour, which led to the development of an architectural colour palette.
About Le Corbusier’s Architectural Polychromy
The purist palette of 1931 includes 43 shades in 14 series. The series are composed of solid colours and masterfully graduated brightening. The second collection from 1959 completes the Architectural Polychromy with 20 colours that are more powerful and dynamic. The combination of colourful and achromatic hues and different brightness values underlines the extraordinary experiences of Le Corbusier in architecture and as a painter, which form the foundation of the entire Architectural Polychromy.
About Les Couleurs Le Corbusier
The Fondation Le Corbusier in Paris has entrusted Les Couleurs Suisse AG with the exclusive worldwide licensing rights for the Le Corbusier colours. Les Couleurs Suisse AG offers the masterful colour scheme and original colours by Le Corbusier to international manufacturers of architectural and design products. The licensed and certified Les Couleurs Le Corbusier manufacturers – including Rado - produce premium products based on the Architectural Polychromy, for outstanding architecture and remarkable colour design.
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