The Perfect Pill book by Ms. Gauri Chaudhari

 A release on the Book, we also would appreciate it if you could share a review on it. Kindly find the attached release below.

Ms. Gauri Chaudhari, Co-Founder of Brand Innerworld, recently writes her maiden book on Healthcare Marketing 

‘The Perfect Pill: 10 Steps to Build A Strong Healthcare Brand’.

The Perfect Pill presents A Robust Healthcare Brand Building A Process comprising of 10 key steps. These steps lead up to creating a Brand Proposition that is valued by patients and doctors. The beauty of each step is that in itself, each step is a brand-differentiating tool. The process is not only useful for the branded generics but also for the patented brands as it helps in creating unique customer value.    

The model brings patient centricity to the brand-building process and also addresses the needs of the medical fraternity that struggles to provide better health outcomes. Obviously, such brands create demand-pull in the market-leading to the ultimate Win-Win situation for Patients, Doctors, and Healthcare Brands.

Gauri Chaudhari has over 27 years’ experience in Pharma and Advertising Industry. Gauri believes that The ultimate objective of any brand irrespective of the industry is to create customer value. A healthcare brand must create value for patients and doctors to improve overall health outcomes. At the same time, it must deliver on the brand objective, so that it fulfills the business objective, hence the book.

About Gauri Chaudhari

Gauri Chaudhari is a Co-Founder of Brand Innerworld, a healthcare brand consultancy. A bachelor’s in pharmacy and master’s in management studies from Mumbai University, Gauri has been associated with the healthcare industry for the past 27 years in various capacities.

Before starting Brand Innerworld, Gauri headed the healthcare business of FCB-Ulka Advertising and handled assignments for India's top healthcare companies and was an integral part of the Global team of FCB Ulka Healthcare, based in New York, USA. She wrote for Express Pharma Pulse and Advertising Edge. Gauri has taught the pharma marketing course at various B schools and has also spoken in industry associations’ platforms like IPA, IDMA, and AIOC.