Ready to
bring in Global, Intelligent, High Performance, Safe & Premium products to
India
Mumbai, 28th March 2020: Great
Wall Motorsmade its official foray in the Indian market at the recently
concluded Auto Expo 2020, where it announced an investment of USD 1 billion in
Indiain a phased manner. GWM is a global leader, which has sold more than 1
million vehiclesfor four consecutive years. Among them, Haval brand has
maintained China's SUV sales leadership for 10 consecutive years.
India
happens to be one of the core
strategic market for GWM, where the SUV market has been growing at a
very fast pace vis-à-vis other segments, contributing to almost 28% to the
overall market in FY19. For India, GWM has two brands in the pipeline, the
first one being HAVAL, no. 1 SUV brand in China & also the Global SUV
expert. The other brand planned to be launched in India is GWM EV, the brand
for electric cars. The first product under Haval brand will be launched in
2021.
The brand
is built on a philosophy of making Global, Intelligent & Connected products
with High Technology, Intelligent Safety, High Performance&Exciting Designs
and therefore, we will make a bold foray in India to place GWM as a Premium
brandfor an enriching experience for our consumers.
GWM will
bring in technology disruptions in terms of products that the Indian consumer
has so far not seen and experienced. GWM has been able to mesmerise India
successfully at the Auto Expo 2020. People are very excited and the potential
dealers who are the first customers have shown great interest in being part of
the GWM family. GWM feels that keeping the customers at the centre of
everything they do, will be the key to their success in India.
Where the
future is going to be dependent on cleaner technology, electric vehicles will
be an integral part of GWM strategy. GWM is quite strong in EVs in China market&own
a battery manufacturing facility in China. In India, there is lot of thrust by
the Government on promoting EVs. Hence, GWM would like to use its expertise in
EVs and be part of its growth story in India.
GWM is
exploring all forms of electric vehicles at this stage which include pure EVs,
Hybrid EVs and Plug-in Hybrid EVs. GWM is all geared to start its operations in
India, focusing phased investments in manufacturing facility at Talegaon, bolstering
India’s Make in India initiative, further strengthening its already existing
R&D facility in Bengaluru. GWM is also exploring option for a battery plant
to manufacture batteries for EV products in India. Besides this, the focus will
be on developing strong supplier base in India for high level of localization and
creating the high-end experience centres and strong sales & marketing
network across key cities to delight the Indian consumers.
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