· Major design accolade for Kia’s new urban crossover
· All four models in Ceed family now recognized with Red Dot awards
· Prize brings Kia’s total number of Red Dot awards to 25 since 2009
New- Delhi, March 30, 2020 – The Kia XCeed urban crossover has been recognized with a 2020 Red Dot design award. The ‘Product Design’ prize makes the XCeed the fourth member of the Ceed model family to receive a Red Dot prize.
The XCeed’s accolade brings Kia’s total number of Red Dot awards to 25, since the brand won its first in 2009. Most recently in 2019, the XCeed’s stablemates – the Ceed, Ceed Sportswagon and ProCeed – were each individually recognized for their design strengths by the prestigious awards programme.
Karim Habib, Head of Kia Design Center, said “Kia has strived for continuous quality improvements and more fascinating and interesting customer experiences. Kia’s crossover XCeed represents this new vision. I am extremely proud that our team’s efforts are appreciated by customers all over the world.”
This is the second major design prize for the XCeed and the full Ceed model family, following an iF Award for the new model at the beginning of 2020. The XCeed also received the prestigious ‘Golden Steering Wheel’ (Das Goldene Lenkrad) in Germany in 2019, and won the Urban Car Award in last year’s Women’s World Car of the Year contest.
The Kia XCeed
The Kia XCeed is a new urban crossover utility vehicle (CUV) which combines compact SUV practicality with the sporty packaging and engaging handling of a hatchback. It addresses the growing desire among European drivers for cars which offer more emotion and dynamism than an SUV, both in terms of the way they look and drive.
Designed as a sporty alternative to a traditional SUV, the new CUV nevertheless offers comparable levels of space for occupants and luggage. The car engages drivers with its sporty handling and comfortable, assured ride, while providing a more commanding view of the road ahead than a conventional hatchback.
The car has been designed exclusively for European customers at Kia’s European design studio in Frankfurt, Germany. It went on-sale in Europe in the second half of 2019, with more than 20,000 examples sold to-date. A new electrified variant of the car, the XCeed Plug-in Hybrid, was launched in the first quarter of 2020.
About the Red Dot design awards
The Red Dot Awards are presented across three categories (Product Design, Brands & Communication, and Design Concept). The judging panel, comprising 40 expert independent designers, design professors and journalists from around the world, appraise the best products created every year from a range of industries. Entries are judged on innovation, formal quality, functionality, and ecological compatibility. In 2020, there were more than 6,500 submissions to the awards from 60 countries around the world.
Launched in 1955 by the Design Centre of North Rhine-Westphalia, the Red Dot Awards is today one of the most prestigious design competitions worldwide.
About Kia Motors India (KMI)
In April 2017, Kia Motors signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility in Anantapur District. Construction of Kia Motors’ first manufacturing facility in India has been completed and commenced the mass production in August 2019. The manufacturing facility has an annual production capacity of approximately 300,000 units. Kia Motors has made a mark in India with its first product – the Seltos establishing itself as a trusted brand with record bookings of 6,046 on the first day of bookings. Kia Motors India has the widespread network of 265 customer’s touchpoints, in 160 cities across Tier 1, 2 and 3 cities in India.
About Kia Motors Corporation
Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart.
Founded in 1944, Kia today sells around 3 million vehicles a year in over 190 countries, with 52,000 employees worldwide, annual revenues of over KRW 58 trillion (about US$50 billion) and manufacturing facilities in six countries. Kia is spearheading the transition to electric vehicles and pursuing mobility services to help tackle urban challenges around the world. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.
For more information, please visit the Kia Motors Global Media Center at www.kianewscenter.com
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