‘The Box that Unboxed India’
#TheBoxThatUnboxedIndia
Mumbai, 15-08-2020: The Godrej Group celebrated India’s 74th Independence Day today with the release of a digital film highlighting the pivotal role it has played as nation builders to our country.
Aptly titled the ‘The Box that Unboxed India’, the film opens by recalling Godrej’s contribution to India’s first democratic elections in 1952 when the Group made 1.2 million ballot boxes for the voters, literally ‘unboxing freedom’. It then takes viewers through the Group’s efforts over the decades to build a self-reliant India, through its various businesses spanning Agriculture to Aerospace.
It showcases the Group’s contributions towards building a brighter future for our country by improving education, upskilling India’s workforce and providing greater employment opportunities for the youth whilst also underlining its commitment to sustainability.
Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said, “The story of the Godrej Group is the story of Independent India. It is a symbiotic relationship. Just as Independence gave wings to our aspirations, so too have the businesses we have built up over the decades helped ignite the dreams of a nation. To be able to play a role in unleashing the potential of a country of over a billion people is a privilege. As ever, acting sustainably and responsibly, we remain committed to helping India scale new heights. We are determined to do our bit in driving India’s transformation into a fully self-reliant nation.”
Anu Joseph, Chief Creative Officer, Creativeland Asia, said, "It's quite amazing to see how Godrej's history is inextricably intertwined with India's history. This film tries to capture what it meant to Godrej and to India when the ballot boxes for India's first elections were made, and everything else that this historic event unboxed."
YouTube link of video: https://www.youtube.com/watch?
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