August 28th, 2020, Mumbai:
The festive season is just around the corner and kids across the country are eagerly waiting to kick-start the celebrations. Sony YAY!, the popular kids entertainment channel is set to light up the season with a double dose of friendship, adventure, and happiness through its two new offerings. For the first time ever Paap-O-Meter characters will have their own ghost comedy movie premiere with Paap-O-Meter Under Attack. The epic saga of Bhootlok will be followed by a brand new show based on mythological tales of an endearing friendship - Krishna Balram.
The first adventure will be brought to you by friendly ghosts of Bhootlok who will star in a feature film for the first time with Paap-O-Meter Under Attack. The plot of this movie concocts a nail-biting sequence of events where Bhootiya Singh, an old rival of Bhoot Boss, seeks revenge on being kicked out of Bhootlok by Bhoot Boss ages ago. What follows next is him hatching a plan to take over Bhootlok and Paapometer with the mission of instilling fear amongst earthlings. Who will prevail in this battle of good vs. evil? Will Bhootiya Singh be the new Boss of Bhootlok? Watch out for the tele-movie premiere to witness your beloved ghost trio fight against this Paap.
The fun-fare doesn’t stop here, Sony YAY! reveals the historical narratives of an unbreakable bond between brothers with the show Krishna Balram. The mischievous & endearing Jodi of brothers will be seen playing innocuous pranks on gopis, stealing butter and engaging in heroic battles with demons. And that’s not all! Sony YAY! will also bring you a series of their captivating tales, depicting the life and journey of Lord Krishna in four engrossing movies - Krishna the Birth, Krishna Makhan Chor, Krishna in Vrindavan and Krishna Kansa Vadh.
Tune-in to the funniest spook-fest of ‘Paap-O-Meter Under Attack’ on 31st Aug at 12:00 PM while the mischievous heroes Krishna Balram will take over your TV sets starting 5th September every Saturday & Sunday at 5.30 PM only on Sony YAY!
About Sony YAY!
Sony YAY! is the first kid offering from Sony Pictures Networks, India. It’s vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids' entertainment. The channel’s content is unique, fresh and relatable and is produced in India. The channel, within one year, produced 6 original shows which include Honey Bunny kaJholmaal - a slapstick comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his futuristic gadget car who are out to save Sun City and Guru AurBhole – a musical comedy, etc. Available in Hindi, Tamil, Telugu, Bangla, Marathi, Malayalam and English. Sony YAY! is the first kids’ channel to be available in 7 languages. The channel has entered into licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are.
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
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