MARS Petcare India appoints Pitchfork Partners as their strategic communication consultant

~ Mumbai-based consultancy to handle countrywide communication for the globally acclaimed petcare brand

Mumbai, 27^th August 2020 – Mars Petcare, part of Mars, Incorporated, today announced the appointment of Pitchfork Partners Strategic Consulting as its strategic communication consultant for India. As part of its growth strategy in India, the pet care company will work closely with Pitchfork Partners to build corporate reputation and engage with relevant stakeholders.

MARS Petcare is the world’s leading pet food company, serving over 400 million pets across the world through nutrition, health and veterinary services. With brands such as PEDIGREE®. CHAPPI® and IAMS® dog food, and WHISKAS® and SHEBA® cat food, the company is dedicated to creating a better world for pets by advancing science, innovation and care.

Ganesh Ramani, General Manager, Mars PetCare said: “Pitchfork Partners shares our beliefs and values around pet and animal welfare, bringing extensive stakeholder relationships and communication expertise to our business. We are happy to have them on board with Mars Petcare.”

Pitchfork Partners is a strategy consultancy committed to taking care of clients’ reputation. This is especially important at a time when the COVID-19 pandemic has permanently altered the business landscape, from consumer mobility to media consumption and supply chains. In such a scenario, a brand’s reputation is its strongest asset. To maintain it, therefore, there is an even greater need to ensure positive experiences for stakeholders. This is why Pitchfork Partners specialises in understanding business needs and aligning communication to business goals, championing reputation building, management and protection. The consultancy sees itself as a reputation warrior, offering bespoke solutions and a team comprising marketing and communication veterans.

Jaideep Shergill, Co-founder, Pitchfork Partners, said: “We are excited to partner with MARS Petcare. Pet nutrition and needs is a category that needs more knowledge dissemination. This is an opportunity to bridge that gap. MARS Petcare is committed to making a better world for pets, and we are committed to helping the Company achieve its business goals through strategic and insights-driven communication.”

About MARS Petcare

Part of Mars, Incorporated, a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love, the 85,000 Associates across 50+ countries in Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS. With 85 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world’s pets – including brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO™, GREENIES™, SHEBA®, CESAR®, IAMS™ and EUKANUBA™ as well as the WALTHAM Petcare Science Institute which has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading veterinary health provider through an international network of over 2,000 pet hospitals and diagnostic services including BANFIELD™, BLUEPEARL™, VCA™, Linnaeus, AniCura and Antech. We’re also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND™ programs that drive innovation and disruption in the pet care industry. As a family business and guided by our principles, we are privileged with the flexibility to fight for what we believe in – and we choose to fight for: A BETTER WORLD FOR PETS.