SOTC & Thomas Cook India announce a Virtual Mega Customer Event

Fun Evening with ace comedian Atul Khatri

Exciting Holiday Auctions, Crazy Spot Offers, Free Travel Voucher of Rs. 5 000.00

Mumbai, August 28, 2020: With India’s lockdown resulting in strong pent-up travel demand, Thomas Cook (India) Ltd., and its Group Company, SOTC Travel Ltd., have announced an exclusive, virtual mega event – an engaging consumer connect that includes live bidding of holiday packages and acts by the ace comedian Atul Khatri, on Saturday, August 29. Thomas Cook India’s Relive the Dreams Mega Event at 6 pm, offers an exclusive interaction with Bollywood star Boman Irani; SOTC’s Blockbuster Evening follows from 8 pm onwards. This interactive virtual platform is aimed at catalysing bookings for future travel when borders reopen – inviting customers to a preview of a range of holiday specials, a fun-filled holiday bidding process, amazing spot offers and a free holiday voucher of Rs. 5 000.00 on registration - a unique experience from the comfort of their homes.

Displaying agility in adapting to the challenges of the lockdown, the teams at SOTC & Thomas Cook India have been at the forefront of pioneering initiatives, including innovations in their product-services portfolio and unique concepts aimed at customer engagement. From exciting social media contests and travel quizzes, a live Lockdown Travel Awards event with Bollywood celebrity Boman Irani, storytelling sessions with popular Marathi actor Subodh Bhave, culinary experiences with the renowned chef Santosh Jori, to its Virtual Outlets & Virtual Agent Network and the first-of-its-kind Virtual Holiday Roadshows, the two brands have created meaningful opportunities to stay in touch with consumers.

The upcoming mega event reiterates the companies’ Customer-First strategy with a vibrant and interactive fun-filled evening, strategically aimed at converting pent-up travel demand into bookings – across domestic and international holidays for when borders reopen. This unique digital initiative empowers customers with a convenient and contactless platform – to get an overview of newly launched holiday products, engage with holiday experts from the safety/comfort of their homes and avail of exciting spot offers, prizes and participate in an exclusive series of holiday auctions.

Mr. Daniel D’souza, President & Country Head, Leisure, SOTC Travel said, “In our continued endeavour to connect and strengthen our association with our past and prospective customers, we are extremely happy to host our first ever virtual Blockbuster Evening, with ace comedian Atul Khatri. Despite the current environment with rapidly changing consumer needs/trends, our teams at SOTC have gone all out in ensuring relevance - and this initiative allows us to understand and engage with our valued customers, while showcasing a range of innovative and exciting products and services.”

Click here to register for SOTC’s Blockbuster Evening (8 pm onwards)

Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, “In line with our focussed Customer-First approach, we continue to explore distinctive opportunities to engage with our customers and so, I am delighted to present our exclusive virtual Relive the Dreams Mega Event, with the much loved Bollywood star, Boman Irani and ace comedian, Atul Khatri. Through this strategic initiative, we intend to showcase our exciting new product range and catalyze bookings via crazy deals/offers and a truly unique holiday auction – for both domestic and international tours. And to sweeten the deal, a free Rs. 5 000.00 holiday voucher awaits our customers!”

Click here to register for Thomas Cook India’s Relive the Dreams Mega Event (6 pm onwards)

About SOTC Travel: SOTC Travel Limited (Formerly SOTC Travel Pvt. Ltd.) is a step-down subsidiary of Fairfax Financial Holdings Group; held through its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL). SOTC India is a leading travel and tourism company active across various travel segments including Leisure Travel, Incentive Travel and Business Travel and Foreign Exchange. SOTC was established in 1949. Since then, it has escorted lakhs of travellers across the globe for more than 70 years to various destinations around the world. A new age innovative holidaymaker, SOTC strives to make holidays a priority for every Indian. ‘We are for holidays’ and we want Indians to prioritize their holidays.