Monday 31 August 2020

SOTC & Thomas Cook India tap into the demand for offbeat/unique experiences Launch India’s Hidden Gems

A unique voyage of discovery - with exceptional locales & experiences across India

Mumbai, September 1, 2020: The pent-up travel demand due to the lockdown has resulted in a new-found interest in Destination India. Consumers are moving away from crowds/traditional tourist spots while seeking to discover India’s untold stories and traveller secrets. And to tap into this demand for non-standard/unique journeys, Thomas Cook India, India’s leading integrated travel services company and its Group Company, SOTC Travel, have introduced India’s Hidden Gems. Starting at an attractive price of Rs. 11 500.00*, the holidays include accommodation for 2 nights/3 days at 4-5 star hotels or delightful boutique properties, breakfast and an additional dining experience, unique sightseeing, private transport and travel insurance.

Bringing to life nuggets of India’s fascinating history-heritage, spectacular scenic beauty and unparalleled travel experiences, Thomas Cook India and SOTC’s Hidden Gems incorporates a handpicked selection of Exquisite Localesfrom Khajuraho, Rishikesh, Udaipur, Munnar, Jawai Sagar, Manali, Coorg, Kollam, Thekkady, Pachmarhi, Kabini, Bandhavgarh, Lalsot and Goa, amongst others.

Exceptional Experiences: An array of exciting traveller secrets have been woven into each journey, including a jeep safari amidst the lush plantations of Kolukkumalai, Munnar - the highest tea estate in the Western Ghats, a royal 4-course dining experience set against an evening bonfire at the luxurious Amritara Pali Jawai Sagar, picturesque coffee & spice plantation tours in Coorg aboard a specially designed jeep, an exclusive, private, night drive and star gazing experience in a gypsy at Pachmarhi, a unique bush-dining experience in Bandhavgarh, a vintage car drive around Udaipur’s picturesque lake, mangrove walks in the Sundarbans biosphere or the heady adrenalin rush of bungee jumping in Rishikesh, etc.

Mr. Daniel D’souza, President and Country Head, Leisure, SOTC Travel said, “The choice of destination and the experiences offered inspires travel decisions across all age groups, especially among millennials. From exploring the local cuisine, to finding offbeat experiences at every destination, Indian travellers wish to explore the unknown. Given the current situation and in order to satisfy their desire for immersive experiences, SOTC has designed unique domestic experiences that highlight this trend of experiential travel. These include incorporating workshops, wellness experiences, culturally immersive activities, food and drink experiences, outdoor activities and more.”

He added, “As health and safety is a key concern, all our holidays come with ‘Assured’ - a comprehensive program to safe travel in the COVID-19 era in partnership with Apollo Clinics. To further assist our customers, we have launched India’s first Safe Holiday Helpline, a free service to the public - offering expert guidance & assistance for safe holiday planning, visa assistance, country specific updates, on-ground health and safety measures, travel documentation, health certification, etc. and have also tied up with ICMR accredited labs to offer seamless end-to-end COVID-negative certification services with contactless facilitation – across India.”

For details on SOTC’s Hidden Gems Holidays click here

Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, “Together with significant pent up travel demand, the lockdown has seen growing interest from Indians wanting to re-discover their own country, yet seeking non-standard experiences. And so, our teams have conceptualised Hidden Gems - holidays that offer unparalleled experiences at exquisite locations across India - at attractive prices starting at just Rs. 11 500.00*. Catering to a range of segments from families, couples, solo travellers to adventure seekers and wildlife enthusiasts, our Hidden Gems offers a well-deserved break, coupled with exceptional experiences that rejuvenate: be it bush-dining in Bandhavgarh, mangrove walks amidst the stark beauty of the Sundarbans or the thrill of bungee jumping in Rishikesh, etc.”

He added, “Our Assured Program in partnership with Apollo Clinics ensures meticulous health & safety protocols across every touch-point and to further assist our customers, we have tied up with ICMR accredited labs to offer seamless end-to-end COVID-negative certification services with contactless facilitation – across India. Our Safe Holiday Helpline is yet another meaningful consumer initiative - a free service to support customers in safe holiday planningWith our zero cancellation, flexible rescheduling and our guaranteed refund promise, we want to ensure that all our customers travel smooth.”

For details on Thomas Cook India’s Hidden Gems Holidays click here

*Per person on twin sharing basis

*Terms and conditions apply

About SOTC Travel

SOTC Travel Limited (Formerly SOTC Travel Pvt. Ltd.) is a step-down subsidiary of Fairfax Financial Holdings Group; held through its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL). SOTC India is a leading travel and tourism company active across various travel segments including Leisure Travel, Incentive Travel and Business Travel and Foreign Exchange.

SOTC was established in 1949. Since then, it has escorted lakhs of travellers across the globe for more than 70 years to various destinations around the world. A new age innovative holidaymaker, SOTC strives to make holidays a priority for every Indian. ‘We are for holidays’ and we want Indians to prioritize their holidays

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