§ Interactive décor for capturing fun moments at the mall
§ Offers a chance to take home the Royal Enfield Motorcycle, on a small spend of Rs. 2021/-
§ Christmas Party with Santa on Dec 25th for children on shopping of Rs. 5000/-
§ Polar Express Toy Train ride for children on a small spend of Rs. 2021/-
Link to view/download pics: https://photos.app.goo.gl/
Mumbai, December 22, 2020: Celebrating the spirit of Christmas, Growel’s 1O1 Mall brings to its little customers a magical joyride to the North Pole on the Polar Express toy train at Station Growel’s 1O1. Dressed up in the magical aurora of the Northern skies, the polar express is all set for a fun and frolic end to the year 2020 at the mall.
Ushering in the celebrations is the entrance of the mall lit up in colourful hues of the surreal Northern skies. The center piece of the magnificent décor inside the mall is a giant snow-covered Mountain cum Christmas Tree that is also the starting point of the magical ‘Polar Express’ toy train to take little customers for a joyride around the mall.
Besides, there are fun stations like the ‘Boomerang Hut’ for taking fun pictures for social media posting, Letter box to post a letter to Santa and a chance to meet him, the ‘Santa Hut’ with goodies and chocolates, much more.
Speaking about the festivities, Sachin Dhanawade, Chief Operating Officer (COO) Retail & Real Estate, Grauer & Weil (India) Limited, which operates Growel’s 1O1 Mall in the Kandivali suburb of Mumbai, said, “Interactive décor is what attracts the new age customers as they are looking at sharing glimpses of their lives online and looking for more than just a shopping spree at malls. After an emotionally drained year, perhaps the mesmerising décor will bring in some excitement and hope for the next year. Given the pandemic situation, safety of our customer is our primary objective and all activities that are planned will be done keeping safety and social distancing in mind.”
The festivities at the mall started mid-December with an array of fun activities starting with the Hamleys Teddy parade on December 13th. DIY workshops at the mall to engage both children and adults include ‘Paper Hat Making’, ‘Head Gear making’, a coffee making session with Starbucks on Dec 24th, Clown Cup making on Dec 26th, Dessert making session by Pop Tate’s on Jan 2nd, and Mocktail making session by Barbeque Nation on Jan 3rd, among others.
On shopping for Rs 5,000 at Growel’s 101, little customers will get a free invitation for a fun filled party with Santa and its Elves, along with Clowns, jugglers and Stilt Walkers, on the morning of Christmas day (Dec 25th).
And that’s not all, on shopping as less as Rs 2021 at Growel’s 101 between Dec 13, 2020 and January 3, 2021, customers can win the Grand prize of a Royal Enfield Motorcycle as the first prize; a Family’s Day Out as the second prize, which includes Breakfast at Starbucks, Movies at PVR, Lunch at Pop Tate’s or Dinner at Barbeque Nation, Massage therapy at The Elements Spa, and Dinner at Barbeque Nation. The third prize winners will get assorted Gift Vouchers of INR 15,000/-. Furthermore, there are 3 weekly prizes offering makeovers at Enrich Salon, meals at Pop Tate’s and Barbeque Nation, and movie tickets for PVR Cinema at the mall.
Growel’s 1O1 mall has been at the forefront of implementing rigorous safety measures ensuring that the mall is 100% safe for both - staff and customers. Among the various safety measure taken at the mall all contact points have been made contactless like sensor based parking tickets dispenser, elevators buttons, washrooms taps & soap dispensers, and potable water spouts are also sensor based and contactless. Contactless billing and ordering by Zoop application in the Food Court has been facilitated. A close check is kept to limit customer entries to maintain social distancing with ‘Social Distancing Officers’ and ‘special staff force’ deployed throughout the mall to assist customers. For emergencies there are isolation rooms, Ambulance and Doctor on call service, and formally trained First Aid Certified front line staff members available at all time.
About Growel’s 101:
Growel’s 101 Mall has an ideal mix of fashion, hypermarket, consumer durables, department stores, white goods, books, health & beauty, family entertainment centres, fine dining restaurants, food court, and a 4 screen multiplex. The mall is anchored by prominent retailers such as Central, PVR, Pantaloons, Big Bazaar, Max, Raymond, Miniso, AND, Croma, Hamleys, Starbucks, Burger King and Mc Donald’s amongst other international and national brands.
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