“2020 was a year of disruption for the sports industry. We hope that the upcoming budget will ensure policy measures and allocations to revive the industry. An increase in the overall budget for the Ministry of Youth Affairs & Sports, would help in developing better training facilities for our athletes across the nation. The pandemic has accelerated macro trends in sports like digital transformation and e-sports along with programs at the ground level like Khelo India Movement. This will help in promoting sports amongst the children from an early stage, making it an integral part of our education system”.
Arun Pandey, MD & Chairman Rhiti Group
About – Rhiti Sports
Established in 2007, Rhiti Sports provides access to a world of opportunity, with one overriding common purpose: Create value for stakeholders. As a fully integrated sports marketing & management company, we open a window to an unparalleled global network of industry experts, media distribution organisations, rights holders, athletes, events, original content, experiential zones, movie production, live entertainment and brands for our clients. We lend expertise to a wide range of services such as sports consultancy, conceptualisation, athlete representation, sports asset management & marketing, event management, media rights distribution, sponsorship, live entertainment and original content production services.
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