MODA BIELLA : DESIGNING THE FUTURE

~ Moda Biella announces Winners for SS22 Contest, in collaboration with National Institute Of Fashion Technology ~

7^th June 2021, Mumbai: Italian Luxury brand Moda Biella, collaborated with the prestigious, National Institute of Fashion Technology (NIFT), where Mr Malcolm Campbell imparted a wealth of industry experience and knowledge with the students. The 'Moda Biella Master Class' webinar was conducted for 14 NIFT centres across India for students in Textile Design course.

During the 2-day technical, design and colour workshop, Moda Biella announced a contest for the NIFT students to coin their very own Hero product and stand a chance to feature their designs in the upcoming Moda Biella Collection. The winners of this contest were, Anwesha Mohapatra from NIFT Mumbai, Pearl Bansal from NIFT Chennai and Aaliya Khan from NIFT Jodhpur.

Anwesha Mohapatra from NIFT Mumbai, shared a stylish and sophisticated textile design, nailing the brand ethos with an excellent focus on colour selection and shade names. There were very clever yarns featuring intricate compositions in nice weights of cloth for Spring 2022, woven in classic weaves, accompanied with some great graphics and illustrations of both herringbone weaves and checks as featured in the trendy outfits.

Pearl Bansal’s mood board had an incredible Italian influence, accompanied with a wonderful choice of end use for work wear in Busybee, and Smarter Office Space.

A palette of pleasant colours in earthy tones and pleasant illustrations of both cloths and styles was presented, along with the use of The Blazer and the 3B jacket. Furthermore, the structure and texture with the honeycomb weave, and a topical feature of 'eco friendliness' made it a wholesome approach to the art of textile design.

Aaliya Khan from NIFT Jodhpur, emphasised on Honey-Maize colour and how it progresses seasonally, with a clever transition into 'butter' colours. 

The nice flowy garment styles, worked extremely well with recycled materials, making it a pleasant combination between nature and comfort. 

Mr Vikram Mahaldar (MD & CEO, OCM Private Limited) said, “We were delighted to help train and inspire the future fabric and garment designers within our industry, and are overwhelmed by the response we received for the Moda Biella SS22 Contest.
We are elated to share that with the enormous number of entries we received, each of them were unique in their own way, it was pretty tough to choose the winners. We congratulate Anwesha Mohapatra (NIFT Mumbai) for capturing the mood and style with such sophistication, Pearl Bansal (NIFT Chennai) for focussing on nature and Planet Earth, and Aaliya Khan (NIFT Jodhpur) for her focus on recycled materials to reduce waste, and can proudly say that the future of the textile industry is very bright.”

Mr Malcolm Campbell (European Advisor) adds, “It was a pleasure to share my knowledge, my experience and my energy with the young textile design students in India. It is commendable, how the students captured the brand ethos & that reflected in their designs. It was an amazing experience to impart my learnings and also interact with some of the bright minds I was impressed with the enthusiasm shown by the students and by the questions that they asked me about raw materials, weaving, tailoring, and the emotion of colour. I am confident that with these type of Master Class seminars to be held over the coming months and years, that the future of Textile Design in India is very positive, and very bright indeed”

Moda Biella, Teaching our Students well to lead the way in The Future of Fashion!

About MODA BIELLA:

MODA BIELLA has been a revered brand in Italy for many years. The fabrics are truly top notch- with superfine exotic fibers to produce a remarkable array of superfine cloths. With a line-up of finely designed fabrics, this brand is not only deep-rooted to its heritage of making world class fabrics but also excels in technical innovation, and outstanding colour and design features.

About OCM:

OCM, one of India’s largest fabric manufacturers, forays into the Indian market with the launch of Italy’s luxurious heritage fashion brand – “MODA BIELLA”.

The Company has an extensive 37 acre complex that houses a new-age plant with an annual capacity of 8 million meters of fabric and an employee base of 1,900. The company’s ownership lies with the promoters of the Donear Group.

The product design function is at the forefront of global styling. Today, the Company has an extensive product range of high quality all-wool and wool-blended worsted fabrics.